Head - Marketing - B2B Content & Brand

Role Overview:

We are looking for a strategic and hands-on marketing leader to build and lead the B2B Content & Brand function for an innovative technology company operating in the Developer Tools ecosystem.

Our client is building a modern revenue stack for developer-focused companies, helping businesses identify engineering teams with an urgent need for their products and the highest likelihood of conversion.

This role offers an opportunity to build the content function from the ground up, shape the company's brand narrative and establish its voice and thought leadership in the technology ecosystem.

Key Responsibilities:

- Build and own the overall B2B content strategy, roadmap and execution.

- Establish thought leadership through industry insights, compelling narratives, articles, reports, newsletters and executive perspectives.

- Develop strong brand positioning, messaging and storytelling around the company's products and value proposition.

- Translate complex technology concepts and developer ecosystem trends into engaging, relevant content.

- Build the content function, processes and capabilities, including identifying and managing internal and external resources.

- Drive brand visibility and engagement across relevant digital, social and industry platforms.

- Work closely with founders, leadership and product teams to develop a consistent and differentiated brand voice.

Ideal Candidate:

- 8 - 12 years of experience in B2B Content Marketing, Brand Strategy or Marketing Communications.

- Strong experience in B2B technology, SaaS or product-led organisations preferred.

- Proven ability to build a content function and develop content strategy from the ground up.

- Strong expertise in thought leadership, storytelling, brand positioning and strategic communications.

- Ability to simplify complex technology propositions into compelling business narratives.

- A strategic thinker who is equally comfortable with planning and hands-on execution.