Head - Marketing

Position Overview:

Team is seeking a strategic, technology-driven, and quality-focused Head of Marketing (AVP to VP level) based in India to spearhead global branding, demand generation, and marketing operations. This executive leader will own the corporate marketing engine across a 5,000+ employee organization, driving global pipeline contribution and transforming revenue acquisition for our IT-enabled construction and Building Information Modeling (BIM) services worldwide.

Key Responsibilities:

1. Global Branding & Corporate Communications:

- Market Leadership: Elevate Global brand positioning as a market leader in Digital Design, BIM, Digital Construction Management, and Digital Operations Management across target international geographies.

- Communications Architecture: Lead global corporate communications and media relations across different geographies while tailoring core global messaging frameworks for local regional markets.

- Public Relations: Drive regional PR campaigns and align core marketing messaging with strategic corporate partnerships.

- Enterprise Events: Formulate, manage, and execute high-impact global enterprise events, industry summits, and corporate roundtables.

2. Digital Marketing & Analytics:

- Campaign Strategy: Drive targeted multi-channel digital marketing campaigns designed to maximize global brand visibility and accelerate top-of-funnel pipeline growth.

- Lead Generation: Optimize paid media matrices, Search Engine Marketing, and targeted paid social channels to capture high-value enterprise leads.

- Performance Metrics: Track global digital touchpoints, multi-channel attribution models, and overall digital execution ROI using enterprise marketing automation tools.

3. Executive Thought Leadership:

- Executive Positioning: Build and manage public profiles, industry viewpoints, and authoritative speaking platforms for C-suite executives.

- Authority Content: Author high-impact opinion pieces, white papers, technical research reports, and insightful macro commentary on international industry trends.

- Speaker Bureau: Secure keynote and panel slots for leadership at major international industry conferences and target enterprise summits.

- Platform Management: Oversee executive social media channels to publish unique technical insights and engage with industry influencers.

4. Media Collaterals & Sales Enablement:

- Sales Asset Creation: Produce high-quality pitch decks, data sheets, customer case studies, and localized corporate brochures to enable regional enterprise sales teams.

- Content Amplification: Repurpose global PR coverage, thought leadership pieces, and summit content into reusable digital assets for regional corporate channels and email marketing.

- Brand Governance: Enforce strict alignment of all localized marketing assets and communications with unified global visual identity standards.

5. Demand Generation & Pipeline Growth:

- Revenue Engine: Own the inbound revenue-marketing engine to scale demand across targeted lines of business.

- Sales Transformation: Spearhead corporate sales transformation from an outbound push model to an efficient inbound pull architecture via enterprise qualified lead generation.

- Account-Based Marketing: Design and drive robust Account-Based Marketing programs targeting Architects, Engineers, Contractors, and Asset Owners.

- Funnel Alignment: Partner with Business Development, Sales, and Account Management leadership teams to optimize conversion funnels and pipeline velocity.

6. Marketing Technology & Operations:

- Stack Optimization: Lead the technical rollout, deployment, and optimization of enterprise marketing tech stacks including Salesforce Marketing Cloud and intent data engines.

- Governance Frameworks: Establish rigid marketing metrics, data campaign attribution models, and predictive data hygiene frameworks.

7. Team Leadership & Development:

- Scale Capability: Build, mentor, inspire, and scale a world-class, high-performing global marketing organization spanning digital SEO, content, design, and marketing operations.

- Ecosystem Management: Manage global agency relationships, localization vendors, international PR networks, and global marketing budgets.

Candidate Profile:

- Education: MBA in Marketing, Strategy, or a matching corporate business discipline from a premier institution.

- Experience: Minimum 15 years of progressive B2B services marketing experience in AECO/Engineering services or global technology/IT/BPO services, with at least 4 years in a senior global leadership capacity.

- Leadership Scale: Demonstrable ownership of a global marketing budget and pipeline-contribution target, with experience leading multi-disciplinary marketing teams.

- Technical Acumen: Proven track record of scaling marketing automation infrastructures, complex CRM integrations, and intent-driven ABM frameworks.

- Mobility: Willingness to be based out of Jaipur, Madurai, or Durgapur, with readiness for significant international travel.