Head - Marketing - Commercial Vehicles

Strategic Marketing Leadership:

- Develop and execute a comprehensive marketing strategy to achieve the organization's business goals, with a strong focus on digital transformation and customer-centric initiatives.

- Drive brand equity and revenue growth through integrated marketing efforts across digital, traditional, and experiential platforms.

- Stay ahead of industry trends to position the company as a thought leader and innovator in the transport and commercial vehicle space.

Digital Transformation & Data-Driven Marketing:

- Lead the organization's digital marketing initiatives, including SEO/SEM, content marketing, social media, and performance marketing, to enhance brand visibility and lead generation.

- Build and manage an advanced data-driven marketing framework, leveraging analytics, CRM systems, and marketing automation tools to deliver personalized and measurable customer experiences.

- Champion the adoption of emerging technologies in marketing, such as AI, machine learning, and predictive analytics, to optimize campaigns and customer engagement.

- Co-define the organization's digital roadmap in collaboration with internal teams, ensuring alignment with broader business objectives.

Integrated Marketing Communication:

- Design and manage 360-degree marketing campaigns that seamlessly integrate ATL, BTL, and digital strategies to maximize impact.

- Collaborate with creative agencies to conceptualize and develop compelling marketing communication strategies.

- Manage media planning and buying in coordination with media agencies, ensuring optimal ROI.

- Develop marketing campaigns that align with the company's brand purpose.

- Partner with organizations and brands committed to shared values for co-branding opportunities that enhance brand purpose and customer trust.

Customer Engagement & Experiential Marketing:

- Plan and execute innovative experiential marketing programs, such as Transport Excellence Awards, MPOWER training, plant visits, and product-specific roadshows.

- Strengthen the brand's emotional connect with key accounts through exclusive experiences like sponsorships, cricket matches, and customer-focused events.

- Build and manage a community-focused engagement strategy (e.g., Transporter Forums, stakeholder-specific initiatives) to foster long-term relationships and loyalty.

Product Lifecycle Marketing:

- Collaborate with product and technology teams to support the digital lifecycle management of platforms and services, ensuring successful launches and market adoption.

- Provide insights and feedback from marketing initiatives to continuously refine digital products and services.

PR & Thought Leadership:

- Oversee public relations activities, ensuring consistent and impactful corporate communication.

- Strengthen relationships with media outlets and industry influencers to enhance brand visibility and reputation.

- Position the organization as a thought leader by driving participation in industry forums, conferences, and media platforms.