Head - Marketing - D2C Wellness Business

Leadership Hiring | Head of Marketing - US Business | D2C Wellness Brand(12-18 Years)

Location: India (with significant focus on the US market)

We're partnering with a - fast-growing D2C wellness company- that is building globally-oriented health and lifestyle brands across DTC, Amazon, and Retail channels. As the company accelerates its expansion in the United States, we are looking for a - brand-first marketing leader- who can shape iconic consumer brands and create world-class customer experiences.

This isn't just another growth marketing role.

This is an opportunity to build brands that consumers genuinely love-where creativity, storytelling, aesthetics, and consumer obsession matter just as much as CAC, ROAS, and performance metrics.

What You'll Own :

Brand Strategy & Positioning :

- Define and evolve the US brand platform, positioning, and identity

- Build a consistent brand experience across DTC, Amazon, social, packaging, retail, and PR

- Translate business ambitions into compelling brand guidelines and customer experiences

US Marketing & Growth :

- Own the US marketing P&L and budget allocation

Drive integrated campaigns across:

- Paid Media (Meta, Google, TikTok, CTV, DSPs)

- Amazon Marketing & Marketplace Growth

- SEO / SEM

- Email, SMS & CRM

- Influencer, PR & Creator Partnerships

- Optimize for growth metrics including CAC, ROAS, LTV, and repeat purchase while protecting long-term brand equity.

Consumer & Category Strategy :

- Decode emerging US wellness trends across Gut Health, Immunity, Sleep, Hormones, and Weight Management

- Partner with Product, R&D, and Regulatory teams to shape product narratives and evidence-backed claims

- Lead consumer research and community insights to refine positioning and messaging

Content & Community :

- Build a powerful content engine across Instagram, TikTok, YouTube, Pinterest, and SEO-led education platforms

- Drive creator collaborations, UGC, loyalty programs, and advocacy initiatives

- Build a community-first brand with strong customer engagement and retention

Cross-Functional Leadership :

- Partner closely with Product, Design, UX, Operations, and Supply Chain teams

- Build and lead a high-performing marketing team spanning performance, content, design, and channel specialists

AI-First & Data-Driven Execution :

- Leverage AI and automation tools for content creation, creative testing, and personalization

- Build a culture of experimentation where brand-building and performance are measured with rigor

Who We're Looking For :

- 8-12 years of experience in Brand Marketing and Consumer Growth

- 3-5+ years within D2C, Consumer Goods, Wellness, HealthTech, or Lifestyle brands

- Strong exposure to US consumers and global markets

- Experience in startup or high-growth environments

- Proven ability to build brands from zero to one

- Brand-first mindset with strong commercial acumen

- Comfortable building systems, teams, and playbooks from scratch

- AI and data-savvy marketer with an experimentation mindset

The Ideal Leader :

You're someone who:

- Obsesses over brand craft and customer experience

- Thinks like a founder and moves with speed

- Balances creativity with commercial discipline

- Loves building globally relevant consumer brands from the ground up

- If building the next global wellness brand excites you, we'd love to connect.

Interested candidates or referrals can reach out via DM or share their profile confidentially.