Head - Marketing - Pharmaceutical
Description
Designation: CNS Marketing Lead - Head
Location: Mumbai
Experience: 10 - 15+ Years
Industry: Pharmaceutical
Key Requirements:
- Strong marketing acumen - market insights, segmentation, positioning & brand strategy
- Strong Sales-field exposure with an understanding of field realities
- Proven experience in launches, lifecycle & portfolio management
- Strong KOL connect, preferably with Neurologists-Psychiatrists
- CNS - Neurology - Psychiatry experience preferred
- Candidates from Oncology, Immunology or other Specialty-Super-specialty segments may also be considered
- Data-driven approach with exposure to IQVIA, Rx trends & competitive insights, digital marketing initiatives
- Strong commercial orientation - forecasting, A&P ROI, pricing & profitability
- Cross-functional leadership across Sales, Medical & Market Access
- Strong people leadership and team-building capabilities
- Patient-customer-centric approach
Education: Bachelor's degree (Science preferred, not mandatory) + Management degree-MBA
Important: Prior once stint MNC Pharma experience is a must in career. Neurology - Psychiatry experience preferred or Candidates from Oncology, Immunology or other Specialty-Super-specialty segments may also be considered.