Head - Marketing - Saas Startup

Roles and Responsibilities:

- Build the marketing vision & strategy across brand, product marketing, growth, content, and PR.

- Create our category narrative and positioning in the fast-evolving agentic conversational AI space.

- Lead full-funnel demand generation to fuel enterprise pipeline and revenue.

- Partner with Product & Sales to drive launch strategies, messaging, and competitive positioning.

- Build and scale a high-performing marketing organization.

- Represent at high-value and high-visibility events, both in India and abroad.

- Own marketing hygiene KPIs: pipeline, CAC, brand awareness, content performance, and community reach.

- Build the brand narrative and POV in the agentic AI landscape and own brand metrics: reach, engagement, SOV, content velocity, thought leadership.

- Create high-quality content across formats: blogs, videos, whitepapers, social POV, customer stories. Simplify complex AI concepts for enterprises through compelling storytelling.

- Develop the full content engine editorial calendar, distribution strategy, content systems.