Head - Media - Digital & Performance Marketing

About the Company:

A digital-era brand solutions provider, the company helps businesses solve complex marketing challenges across diverse industries. Moving beyond traditional advertising agency models, it offers a modern, integrated approach to brand building that combines consumer insights, behavioural and motivational research, creativity, and data-driven marketing.

The company partners with marketers and brand builders to develop experience-led brands and connected consumer ecosystems that remain contextual, relevant, and engaging. Its approach balances long-term brand building with the flexibility to adapt to evolving market needs and deliver measurable business outcomes.

About the Role:

The Head of Media will lead and scale the organisation's media practice, taking ownership of media strategy, campaign delivery, client relationships, team development, and commercial performance.

The role requires a strategic and commercially driven leader who can integrate brand building with performance marketing, manage significant media investments, strengthen client partnerships, and translate marketing expenditure into measurable business growth.

Key Responsibilities:

1. Media Strategy & Campaign Delivery:

- Develop and execute full-funnel media strategies across awareness, consideration, conversion, and retention.

- Lead campaigns across paid social, search, programmatic, video, and commerce platforms.

- Collaborate with SEO, CRM, content, and creative teams to deliver integrated marketing solutions.

- Leverage consumer insights, audience intelligence, and campaign analytics to optimise media performance.

- Ensure high standards of campaign execution, delivery quality, and adherence to timelines.

2. Business Growth & Profitability:

- Own revenue, gross profit, and profitability targets for the media practice.

- Partner with business development and client success teams to acquire new clients and expand existing accounts.

- Lead media pitches and presentations, developing compelling strategies, investment plans, and performance projections.

- Design customised media solutions and service packages aligned with client objectives.

- Collaborate with Finance on forecasting, commercial scoping, billing, collections, and profitability management.

3. Budget & Media Investment Management:

- Manage substantial media budgets, ensuring efficient allocation of investments across platforms and campaigns.

- Develop media investment plans, budget forecasts, and spending projections.

- Monitor campaign expenditure, reconcile budgets, and ensure adherence to approved financial commitments.

- Negotiate competitive rates, commercial terms, and partnerships with media platforms and vendors.

- Optimise media investments based on campaign performance, business priorities, and agreed KPIs.

4. Client Relationship Management:

- Build and maintain strong relationships with senior marketing leaders, CMOs, and CXOs.

- Translate clients' business objectives into effective media strategies and actionable recommendations.

- Lead performance reviews, presenting campaign insights, business impact, and optimisation opportunities.

- Take ownership of media-related challenges and ensure timely resolution.

- Strengthen client retention through proactive consulting, reliable delivery, and consistent business impact.

5. Team Leadership, Analytics & Innovation:

- Lead, mentor, and develop a high-performing team of media planners, buyers, performance marketers, and analysts.

- Establish clear performance goals, manage team capacity, and build capabilities across the media function.

- Define campaign KPIs and establish reporting frameworks that support data-driven decision-making.

- Drive continuous experimentation across audiences, creatives, channels, bidding strategies, and landing pages.

- Leverage AI, automation, and emerging advertising technologies to improve campaign effectiveness and team productivity.

- Promote a culture of accountability, collaboration, innovation, and continuous improvement.

Experience & Skills:

- 12+ years of experience in digital media, performance marketing, or growth marketing, including significant leadership responsibility.

- Proven track record of managing substantial media investments, with a minimum budget exposure of 2 - 3 crore per month.

- Demonstrated success in delivering measurable marketing outcomes, including ROAS, CPA, CPL, and other business performance metrics.

- Strong experience in senior client management, new business pitches, account growth, and strategic consulting.

- Comprehensive understanding of full-funnel media planning and execution across paid social, search, programmatic, video, and commerce platforms.

- Working knowledge of SEO, CRM, and integrated marketing approaches.

- Proficiency in GA4 and reporting or business intelligence tools such as Looker Studio, Tableau, or equivalent platforms.

- Practical experience with AI-enabled marketing, automation, experimentation, and campaign optimisation.

- Strong commercial acumen, including budgeting, forecasting, pricing, profitability management, and financial planning.

- Excellent negotiation, communication, stakeholder management, and people leadership skills.

Why Join?:

- Take ownership of building and scaling a growing media practice.

- Work closely with senior leadership and influence strategic business decisions.

- Build integrated marketing solutions across brand, content, performance, and commerce.

- Lead high-impact client engagements with direct accountability for campaign outcomes, client growth, and business profitability.

- Drive innovation in media strategy, technology adoption, and data-led marketing.

Compensation:

Compensation will be competitive and aligned with market standards, commensurate with experience and expertise.