Head of Acquisition

PrimeFox is running a confidential executive search for a Head of Acquisition to join a new iGaming product launching in LATAM.

About the project
The product is built for the main LATAM markets, with Mexico and Brazil as priorities. It runs on its own in-house platform, which gives the team full control over product development, fast delivery and the user experience. It is an ambitious startup inside a stable holding, with the resources, expertise and support needed for an international launch. You will join at the start and help shape the key decisions.

Responsibilities
Own all player acquisition for the brand.
Affiliate marketing: strategy, partner network, commercial models, traffic quality and volume.
Media buying: oversee traffic buying, teams, channels and performance.
Spend model: plan and control ad budgets, costs and payback.
Acquisition strategy: scale player acquisition and hit KPIs.
Analytics: FTD, CPA, CAC, ROI, NGR, LTV and other acquisition metrics.

Requirements
Strong hands-on experience in iGaming acquisition.
Experience managing both affiliate and media buying.
Deep understanding of spend models and acquisition economics.
Proven experience with LATAM markets, especially Mexico and Brazil.
Understanding of regulated and unregulated markets.
Track record of managing budgets, scaling traffic and delivering financial results.
Management maturity, independence and ownership of results.
Spotless professional reputation.
English as your working language. Russian is needed for internal team communication.
Based outside Russia and Ukraine.

Nice to have
Spanish.
A strong professional network in LATAM.
Experience across several acquisition channels.

What we offer
Join a new LATAM iGaming product from the very start.
Real influence on key product and commercial decisions.
The resources and support of a stable holding.
Competitive compensation, discussed individually.