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GoodWill HR

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Head of Affiliate

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Description

We are launching a new iGaming product for key LATAM markets: Argentina, Brazil, Colombia, and Peru.
The project is built on a proprietary platform that gives the team the flexibility to develop the product, implement solutions quickly, and maintain full control over the user experience. It is an ambitious startup within a well-established holding company, with the resources, expertise, and support required for an international launch.

We are looking for a Head of Affiliate to join the project at an early stage, build the affiliate function from scratch, and drive the launch of high-quality traffic across LATAM markets.

Responsibilities
Build the Affiliate function from scratch
Develop the affiliate strategy for four LATAM markets
Attract and develop partners, including webmasters, media buying teams, agencies, SEO projects, streamers, and influencers
Personally manage negotiations with key partners and launch the first traffic sources
Define commercial cooperation models, including CPA, RevShare, and Hybrid
Create attractive offers tailored to each GEO
Define requirements for affiliate tracking, reporting, attribution, and the affiliate portal
Monitor traffic quality, FTD conversion, repeat deposits, retention, NGR, and ROI
Manage the affiliate budget and evaluate the profitability of each partner
Work closely with Product, CRM, Analytics, and Payments to improve conversion and the quality of acquired players
Build processes to control fraud, bonus abuse, and incentivized traffic
Build the team and scale the affiliate program as the project grows

What we are looking for
Experience in Affiliate Marketing within iGaming and online casino
Experience as a Head of Affiliate, Affiliate Lead, or Senior Affiliate Manager
Proven experience launching or scaling an affiliate function
Experience working with LATAM markets
An active partner network in Argentina, Brazil, Colombia, or Peru
The ability to personally attract partners, negotiate commercial terms, and launch traffic
Strong understanding of CPA, RevShare, and Hybrid models
The ability to assess traffic quality, unit economics, and partner profitability
Experience with affiliate tracking, attribution, and anti-fraud tools
Fluent English
Spanish or Portuguese would be an advantage

What we offer
The opportunity to build the Affiliate function of a new product from scratch
A real influence on the affiliate strategy, commercial terms, and market development
Decision-making authority and the resources required to launch high-quality traffic
Direct collaboration with the CEO, Product Lead, and holding company management
The opportunity to build your own partner portfolio and create your own team
Fast offer approvals and the ability to test new traffic sources quickly
An international launch across four LATAM markets
The dynamics of a startup backed by a well-established holding company
The opportunity to grow with the product and expand your scope of responsibility
Compensation aligned with your experience and the scope of the role

If you know how to attract high-quality iGaming traffic across LATAM and would like to build a strong Affiliate function from scratch, send us your CV and a brief description of a relevant case, including the GEOs, traffic sources, your personal area of responsibility, and the results achieved. We would be delighted to welcome you to our team!

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