Head of Brand Management
Description
Head of Brand Management
Stellight Media Pte. Ltd. | Singapore
About the role
Stellight Media is seeking a Head of Brand Management to build the company’s brand, strengthen the positioning of the products and brands it represents, and drive business growth.
This is a hands-on leadership role combining brand strategy, business development, client relationship management and project delivery. You will translate business objectives into clear brand plans, develop new opportunities and ensure client commitments are delivered to a high standard.
Key responsibilities
Brand strategy and development
Develop and implement brand strategies for Stellight Media and the products and brands it represents.
Define clear brand positioning, target audiences, key messages and consistent presentation across customer touchpoints.
Identify market trends, customer insights and competitor activity to guide brand and commercial decisions.
Plan and oversee campaigns, promotions and product launches that support awareness, engagement and sales.
Business development
Identify and pursue new clients, partnerships and business opportunities.
Develop proposals and presentations that communicate Stellight Media’s capabilities and value.
Lead commercial discussions within approved pricing and company guidelines.
Build and maintain a business pipeline, with regular updates on opportunities and progress.
Client and account management
Develop strong relationships with existing clients and understand their brand objectives and business needs.
Serve as a senior point of contact for client requests, project discussions and issue resolution.
Identify opportunities to grow existing accounts and encourage repeat business.
Set clear expectations on scope, timelines and deliverables.
Campaign and project delivery
Coordinate internal teams and external partners to deliver brand campaigns and client projects.
Oversee project briefs, schedules, resources and approved budgets.
Review work for brand consistency, quality and alignment with client requirements.
Support work-related livestreams, social media and promotional content, including on-camera participation where required.
Leadership and performance
Set priorities and guide colleagues and partners involved in brand and client projects.
Establish practical workflows for briefing, approvals, delivery and reporting.
Track campaign outcomes, client satisfaction and commercial performance, and recommend improvements.
Maintain accurate client records, project documentation and company-controlled digital assets.
What we are looking for
Proven experience in brand management, marketing, business development or client servicing, with responsibility for leading projects or accounts.
A track record of building brands, winning business and maintaining strong client relationships.
Strong understanding of digital marketing, social media, content and customer engagement.
Excellent communication, presentation, negotiation and stakeholder management skills.
Strong commercial judgment and the ability to turn ideas into practical, measurable plans.
Ability to manage multiple priorities and deliver reliably in a fast-moving environment.
A proactive, accountable approach and willingness to contribute directly to execution.
Experience in media, agencies, consumer brands, retail or livestream commerce would be an advantage.
Measures of success
Stronger brand positioning and consistent communication.
Growth in qualified business opportunities and new clients.
Improved client retention and account growth.
Timely delivery of campaigns and projects within agreed scope and budgets.
Measurable improvements in campaign engagement and commercial results.
Working arrangements
Based primarily at Stellight Media’s Singapore office, with work at company stores, studios and client locations as required.
The role follows a five-day roster, including weekends, from 12:00 p.m. to 9:00 p.m.