Head of Brands and Relationships

Head of Brands & Relationships (Group-Level)

ROLE PURPOSE

The Head of Brands & Relationships is the steward of how the Group is seen, trusted, and related to by the world.

This role exists to protect, grow, and align the Group’s brands and relationships across its multiple expressions—education, health, play, and systems reform—while remaining anchored to a single, shared mission: a better life for children and a nation that treasures the seeds of its human capital.

The role is strategic, advisory, and custodial in nature. It ensures that as the Group grows in scale, influence, and complexity, it does so with coherence, integrity, and relational depth.

POSITION IN THE GROUP

• Reports to: Founder / Group Leadership
  

• Works closely with: Heads of Programs, Head of People & Talent, Head of Business Support & Development
  

• Oversees: Brand and relationships personnel embedded within each organization
  

CORE MANDATE

The Head of Brands & Relationships is accountable for:

1. Brand Stewardship – ensuring clarity, consistency, and strength across all Group brands
   

1. Relational Capital – cultivating trust-based relationships with key external stakeholders
   

1. Reputation & Narrative Leadership – protecting institutional credibility and shaping public understanding of the Group’s work
   

KEY RESPONSIBILITIES

1. Group Brand Stewardship (Visibility, Value & Coherence)
   

• Serve as custodian of the Group’s brand architecture
  

• Ensure all brands express a shared mission while retaining distinct identities
  

• Maintain brand principles, tone of voice, and narrative positioning
  

• Guard against brand dilution as the Group scales
  

1. Reputation, Trust & Public Positioning
   

• Steward the Group’s reputation across all external touchpoints
  

• Anticipate and manage reputational risks
  

• Advise leadership on public statements and sensitive communications
  

1. Relationship Stewardship
   

• Cultivate long-term, trust-based relationships with stakeholders
  

• Establish principles guiding partnerships and public affiliations
  

1. Strategic Communications & Narrative Leadership
   

• Set strategic direction for Group communications
  

• Champion ethical storytelling and crisis preparedness
  

1. Leadership of Brand & Communications Personnel
   

• Provide oversight and shared standards across teams
  

• Build capacity and prevent silos
  

1. Advisory Role to Leadership
   

• Advise on external perception, alliances, and risks
  

• Offer judgment on opportunities to pursue or decline