Head of Commercial - Asia
About the Role 💭
We’re looking for a Head of Commercial - Asia to lead and accelerate Quad Lock’s next phase of growth across the region.
Reporting to our Chief Commercial Officer, you’ll own the commercial performance of the region across business-to-business (B2B) wholesale, Shopify Asia direct-to-consumer (D2C) and regional marketplaces, leading regional strategy while remaining close to execution. You’ll grow key distributor and retail partnerships, accelerate our presence across platforms including Tmall, JD.com, Shopee and Lazada, and identify new opportunities for geographic and channel expansion across the region.
This is a hands-on leadership role for someone who can set the commercial direction, build strong in-market relationships and turn growth opportunities into results. You’ll also lead our China D2C and Asian Marketplace teams and work closely with our global B2B and D2C leaders.
This role will be based in China from one of our regional offices in Shanghai or Shenzhen. Candidates will need to be currently based in China or willing to relocate, with existing working rights in China. Regular travel across the region will also be part of the role.
#LI-CG1
What You'll Do🤝
Regional Strategy & Growth
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Develop and execute the regional commercial strategy across B2B and D2C, aligned with global objectives
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Own and deliver all revenue within the territory across B2B wholesale, Shopify D2C, and marketplaces
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Own and manage key distributor and retail relationships
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Develop account plans to drive growth and optimise performance
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Ensure alignment with pricing, brand positioning, and go-to-market strategy
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Support product ranging, launches, and sell-through initiatives
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Deliver accurate forecasting and performance reporting
D2C & Marketplace Management
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Own Shopify Asia D2C performance and growth
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Own and grow regional marketplaces: Tmall and JD.com (China), Shopee and Lazada (Southeast Asia)
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Drive marketplace growth and expansion into new platforms and geographies in region
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Lead the China D2C team and the Asian Marketplace team
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Align with global D2C and marketplace teams on pricing, range, content, and promotional calendars
New Business Development
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Identify and onboard new distributors and strategic partners
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Lead geographic expansion in the region
Market Engagement
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Represent Quad Lock in-market through partner engagement, travel, and events
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Provide market insights and feedback to internal teams
Cross-Functional Collaboration
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Work with Sales Support on execution and customer coordination
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Collaborate with Product, Marketing, and Operations on launches and initiatives
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Support forecasting and planning with Supply Chain
What You'll Bring 🎯
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Experience in a senior sales, business development, or key account role within a B2B environment
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Proven success managing distributor-led or indirect sales channels
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Experience managing D2C eCommerce (Shopify) and marketplace channels (Tmall, JD.com, Shopee, Lazada or similar)
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Experience leading and developing teams across markets
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Strong track record in both new business development and account growth
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Commercially astute, with strong negotiation and relationship management skills
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Experience operating across multiple markets, ideally within Asia
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Ability to work autonomously in an in-market role
Ways of Working
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Comfortable balancing strategy with execution
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Able to operate effectively in a lower-touch, distributor-led model
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Flexible and adaptable, with the ability to work across time zones and travel regularly
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Experience in Motorcycle, Cycling, Outdoor, or Automotive industries
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Existing networks within Asian markets
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Experience working with distributors and regional partners
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Familiarity with CRM systems (NetSuite, Monday.com)
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Multilingual capability
Skills
As published by lever · 4 questions · 2 written answers
Basics
Which location are you applying for?, Resume/CV, Full name, Email, Phone, Current location, Current company, LinkedIn URL, GitHub URL, Portfolio URL, Other website
Pick from a list (2)
- Are you currently based in China and legally authorised to work in China? optional
- Which languages are you proficient in? Please select all that apply. optional
Written answers (2)
- What are your salary expectations for this role? provide your expected annual base salary in RMB. optional
- What is your current notice period/ how soon would you be available to start? optional