Head of Commercial, Expansion Markets

You'll own the financial strategy for our Germany and AMEA Expansion Markets, laying the foundations for European expansion. You'll act as the central voice on performance, forecasting, and financial decision-making, turning financial insight into action across CAC, contribution margin, free cash flow, and scenario planning. You'll work closely with cross-functional leaders across growth, operations, product, and care to shape the financial trajectory of these markets while ensuring the business runs efficiently and invests wisely. This is a high-trust, high-impact role with clear runway to grow into a broader European leadership position as the company expands into new markets and business lines.

Responsibilities

• Own the Germany and AMEA Expansion Market financial model, building and managing end-to-end models for revenue, CAC, LTV, margin, and free cash flow
• Lead the planning process by driving monthly re-forecasting, annual planning, and scenario modelling in collaboration with Group FP&A
• Act as the commercial partner to growth and ops, setting CAC and payback targets, assessing performance by cohort, and guiding spend allocation to maximise ROI
• Run commercial analysis by leading deep dives into pricing, retention, margin, and expansion levers to identify opportunities and recommend trade-offs
• Build dashboards and trackers for key DE performance metrics such as contribution margin, CAC, LTV, and cash flow
• Ensure clean, accurate financial operations by partnering with Group Finance on reconciliations, cost allocation, and timely month-end closes
• Design financial systems and insights that serve as the blueprint for future markets

Requirements

• 6+ years in strategic finance, FP&A, consulting, or banking, with experience in high-growth or tech-enabled businesses
• Proven experience owning P&L and end-to-end planning processes, ideally in a business with both consumer and operational complexity
• Deep understanding of CAC, LTV, payback, cash flow dynamics, and how these fuel long-term value creation
• Highly proficient in Google Sheets / Excel, with bonus points for SQL, Looker, NetSuite, or similar tools
• Strong commercial instincts, comfortable in the numbers and helping teams make smart trade-off decisions

Benefits

• Annual development budget plus 3 days of professional development leave
• Hybrid setup with 3 days a week in the Old Street office
• Private health insurance through Vitality or a monthly wellness allowance
• 25 days of holiday
• Enhanced parental leave
• Work from anywhere 3 weeks out of the year
• Regular socials, clubs, after-school sport, and seasonal events