Head of Communications and Marketing

Job Title: Head of Communications and Marketing

Location: The Hermitage Club, Wilmington, Vermont

Reports to: General Manager

Position Type: Full-Time, Year-Round

About The Hermitage Club
The Hermitage Club at Haystack Mountain is a premier private resort nestled in the Green Mountains of Vermont. Known for its luxurious amenities, serene environment, and unparalleled service, the club offers its members and guests a world-class experience.

Job Overview

The Head of Communications and Marketing leads all member, internal and public communications and marketing for The Hermitage Club. Reporting to the General Manager, this person upholds the communications and marketing strategy, maintains the Club’s brand, and manages content across email, print, social media, the website, the Club app, Lodge displays and presentations. The role also supports the General Manager with executive messaging and serves as the Club’s media contact.

The ideal candidate is an experienced marketing professional who can manage several projects at once, work accurately on tight timelines, and adjust tone for members, staff, the Board and the public. Experience in hospitality or private clubs is helpful.

Key Responsibilities

Marketing Strategy and Brand

• Plan and run campaigns for membership, events and seasonal programming with leadership, department heads and the Board marketing subcommittee.
• Maintain brand standards, voice and visual identity; approve brand use by other departments and their vendors.
• Produce the Member Guide, Prospect Member Guide, print advertising and collateral.
• Maintain the Google Business Profile and external listings.

Member Communications

• Write, design and distribute the weekly and monthly newsletters and, in season, the daily Snow Report.
• Issue mountain operations announcements across SMS, website, app, Lodge TVs and social media.
• Manage the communications calendar to balance volume, timing and frequency, and to schedule content collection from staff and committees.
• Coordinate crisis and emergency communications with leadership and Mountain Operations.
• Manage surveys, event registration, policy announcements, targeted messages and new member onboarding.

General Manager

• Package the General Manager’s messaging for print, email, video and internal use, including letters, remarks and press quotes.
• Review, prioritize and schedule all Club communications, including committee communications.
• Prepare Board presentations and the Annual Member Meeting presentation.
• Manage governance communications that require leadership review.
• Serve as media contact for local news and other outlets.

Content Creation

• Photograph and film events, facilities and mountain conditions; maintain the Club photo library.
• Produce short-form video and event recaps; coordinate outside photographers, videographers and drone operators.
• Design graphics, templates, menus, signage and presentations for all channels.

Digital Platforms and Social Media

• Manage website content, lift and trail status, the Club mobile app, push notifications and the master Club calendar.
• Manage public and members-only social media accounts, including content calendars, posting, moderation and responses.

Events

• Promote member events through email, social media, the calendar, app and Lodge TVs, including registration, reminders and changes.
• Support community and external events such as Community Ski Day, the Special Olympics Vermont Winter Games and the Greenwich Concours d’Elegance.

Internal Collaboration and Vendor Management

• Work with all departments to gather content and align messaging and timing, including Snowsports, Food & Beverage, Spa & Wellness and Childcare.
• Manage outside vendors for web, trail map, print, photography and video.
• Administer department software and process purchases and invoices.

Analytics and Reporting

• Track communication and social media performance and report key metrics to guide strategy.