Head of Communications & Brand

HIRING

📍 Location: Abuja, with a group-wide and international remit
Job Type: Not specified
Compensation: ₦400,000–₦500,000 per month

About the Role

Welcome2Africa International is seeking a Head of Communications & Brand to strengthen the group's identity, unify its entities under a clear brand architecture, and build the Group CEO's international profile.

The successful candidate will lead corporate communications, media relations, reputation management, and brand positioning while ensuring that the group's achievements are documented and communicated credibly across its global markets.

Key Responsibilities

• Define the brand architecture for the holding company and its entities: Welcome2Africa International, W2A Connect, W2A Trade, W2A Impact Capital, W2A Impact Foundation, and W2A Farms.
• Develop the positioning and core narrative for the group and each entity, presenting Welcome2Africa as a global investment and trade group.
• Build the Group CEO's international profile through thought leadership, speaking platforms, media, and LinkedIn, treating every engagement as a brand opportunity.
• Turn delivered results into content by documenting and communicating missions, deal rooms, shipments, and completed transactions across the group's channels.
• Lead corporate communications and media relations across priority markets in Europe, the Gulf, Asia, the Americas, and Africa.
• Lead communications for flagship forums, deal rooms, and missions, and strengthen the group's offer to sponsors.
• Establish and uphold brand standards across investor presentations, proposals, websites, and external documents.
• Manage reputation and crisis communications, establish approval standards for public announcements, and align the growing team through internal communications.

Requirements

• Senior experience leading communications and brand, ideally in financial services, investment, international development, or trade.
• Proven ability to build a brand through periods of change, such as restructuring, expansion, or repositioning.
• Outstanding writing and editorial judgement, with a strong eye for design.
• Experience communicating with international investors, government representatives, and institutional audiences.
• Ability to think strategically while producing excellent work independently as the team develops.

Application Closing Date
30th October, 2026

Interested and qualified candidates should send their application to:
📧 hr@welcome2africaint.com

Subject: Head of Communications & Brand