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Birdman

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Head of Creative Marketing (Birdman Studio)

Birdman is one of Mexico's fastest-growing consumer brands—redefining performance and wellness through innovation, authenticity, and sustainability.

Mexico is our home and HQ—the birthplace of Birdman and the epicenter of our global brand vision. We're evolving our marketing into a true engine of value creation, building a brand-led model where brand management is the core from which every other discipline deploys. The work done here will not only win in Mexico but will shape Birdman's identity across health, wellness, and performance nutrition.

Role Overview

The Head of Birdman Studio is the company's single point of contact for content creation and consumer connection through audiovisual content. This role translates the marketing team's briefings into liquid & linked, culturally relevant content that generates and increases the brand's differentiation, meaningfulness, and salience with consumers. It leads the in-house content engine, creative, production, and community, with the ambition of operating as the best communication and advertising agency in Mexico, fully embedded within the business.

  • By generating campaigns and content that meet the marketing team's requirements and strategy.
  • By ensuring they clearly and efficiently communicate the objectives of each business line and stay relevant to the consumer.
  • By embedding cultural codes, trends, and timely content across the brand's communication.
  • By managing, optimizing, and driving efficiency of resources to achieve objectives
  • By acting as the first guardian of the brand books and identity guidelines of the company and each business line.
  • By bringing the content and communication perspective into strategic discussions.
  • By building the best creative talent as owner of the Content Center of Excellence
  • By converting strategy into liquid & linked content executable across channels.

Requirements

Must-Have Requirements

  • Agency experience, ideally as Creative Director or Planning Director (Account Director also valued).
  • Leading content production projects on a cross-functional basis.
  • Managing creative, content, and production projects at a regional level or outside Mexico.
  • Client-side experience managing a brand.
  • Bachelor's degree, ideally Communication, Advertising, Design, Marketing, Audiovisual Production, or a creative field.
  • Bilingual (full oral and written command).
  • 6+ years of experience in the area.

Benefits

We're a fast-growing plant-based food company, dedicated to making healthier, sustainable, and cruelty-free food choices a breeze. With our mouthwatering and nourishing plant-based products, we're winning over the hearts (and taste buds) of customers everywhere.

Get ready, because the global plant-based revolution is just getting started and it's going to be epic! We're on the lookout for the absolute best talent to help us fulfill our promise, expand our reach, and have a massive impact on the planet and people's lives.

Join us and let's create some plant-powered magic together!

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What this application asks

workable

First name, Last name, Email, Headline, Phone, Address, Do you live in Guadalajara? If not, would you be willing to relocate to Guadalajara?, Education, English Language Proficiency, Experience, Resume, Portfolio, Microsoft Excel Proficiency, Power BI Proficiency, Cover letter, If selected, when are you available to start?, What is your monthly salary expectation in Mexican Pesos (monthly, gross, including bonuses and benefits)., Have you previously worked on Birdman?, Do you know someone that works at Birdman?

  • Could you share your experience working in an agency, particularly in roles such as Creative Director or Planning Director? What were your main responsibilities and achievements in those positions? written answer
  • This is an on-site position based in Guadalajara. If you're not currently located there, relocation would be required (relocation support is provided). Are you comfortable with that? yes / no
  • How many years of experience do you have working on design, media or content agencies?
  • Have you held the position of Account Director at an agency? If so, what types of projects or clients did you manage? written answer
  • Do you have experience managing creative & content teams? (Explain) written answer
  • Can you describe a time when you led content production projects involving cross-functional teams? What was your approach and what were the outcomes? written answer
  • Do you speak English at a professional level? yes / no
  • What experience do you have managing creative, content, or production projects at a regional level or internationally? Could you provide examples of such projects and your role in them? written answer
  • .What is your salary expectation?
  • Have you worked on the client side managing a brand? If yes, what was your role and what were some key challenges you addressed? written answer
  • How many years of hands-on experience do you have in creative, content, or production roles?
  • What is your proficiency level in English? choose one
  • Cual es tu compensación actual comprobable? (describe cuanto percibes actualmente de sueldo base, bonos, prestaciones y comisiones) written answer

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