HEAD OF CREATIVE

Creative Direction & Brand Management

• Own and maintain the creative vision and visual identity of ALLY and its café concepts.
• Ensure consistency across all customer-facing touchpoints, both digital and physical.
• Develop creative campaigns that support brand growth, community engagement, product launches, memberships, events, and partnerships.
• Continuously evolve the brand while maintaining a clear and recognizable identity.

Social Media & Content Production

• Lead the end-to-end content creation process for ALLY’s social media platforms.
• Conceptualise, shoot, edit, and publish photo and video content across Instagram, TikTok, and emerging platforms.
• Write engaging, on-brand captions and copy.
• Create graphics, stories, reels, and social assets that drive engagement and brand affinity.
• Build and manage content calendars across the studio and café businesses.
• Identify trends, opportunities, and content formats that align with ALLY’s brand positioning.

Marketing & Campaigns

• Plan and execute marketing campaigns across digital and physical channels.
• Develop promotional strategies for memberships, workshops, retail products, events, launches, and seasonal initiatives.
• Work closely with operations and leadership teams to support business objectives through creative marketing.
• Analyse campaign performance and recommend improvements.

Graphic Design & Brand Collateral

• Design marketing materials including posters, flyers, signage, digital advertisements, presentations, and in-studio collateral.
• Lead the design and development of ALLY merchandise, retail products, packaging, apparel, and supporting branded items.
• Ensure all printed and digital materials meet brand standards and production requirements.

EDM & Customer Communications

• Manage ALLY’s email marketing strategy and execution.
• Design and build EDMs for promotions, announcements, product launches, community initiatives, and retention campaigns.
• Write compelling email copy that reflects the brand voice.
• Monitor email performance metrics and optimise future campaigns.