Head of CRM

At Chip, our mission is to make our customers wealthier: one app to build long-term wealth across savings, investments and pensions. We're looking for a CRM leader who runs lifecycle as a profit centre, not a send calendar. The kind of person who knows that activation, retention and cross-sell are where the economics of a wealth business are actually realised, and who can prove it with numbers rather than opens and clicks. Someone as comfortable interrogating cohort retention and cross-sell mar…