Head of D2C / E-commerce

# Head of D2C / E-commerce ## Job Summary The Head of D2C / E-commerce will spearhead the growth and strategic development of the company's direct-to-consumer (D2C) platform, primarily focusing on brand.com. This role is pivotal in transforming D2C into a significant growth engine, with potential expansion into broader e-commerce ownership. The candidate will be responsible for driving customer acquisition, retention, and overall digital growth, ensuring alignment with the brand’s luxury and premium positioning. The role requires a blend of brand-building expertise, digital marketing acumen, and commercial ownership to elevate the company's omnichannel presence. ## Responsibilities - Develop and execute the **D2C / brand.com strategy** to drive business growth and enhance brand visibility. - Oversee **customer acquisition, conversion, retention, and CRM / loyalty programs** to foster long-term customer relationships. - Lead **performance marketing** initiatives and manage the full-funnel digital growth strategies, including paid media, SEO, and content marketing. - Manage **e-commerce product development, user experience (UX), conversion rate optimization (CRO), technology, and marketing technology (martech)** to improve site performance and customer journey. - Ensure seamless **integration across D2C, marketplaces, and offline channels** to create a unified omnichannel experience. - Build, scale, and mentor the **digital / e-commerce team**, fostering a high-performance culture. - Drive **commercial performance**, including P&L ownership, revenue growth, and profitability enhancement. ## Qualifications - Proven experience in **D2C / brand.com ownership**, preferably within **luxury or premium consumer brands**. - Strong background in **digital marketing, performance marketing, and full-funnel growth strategies**. - Expertise in **e-commerce platform management, UX, CRO, and martech** tools. - Experience in **building and scaling digital teams** and managing cross-functional stakeholders. - Deep understanding of **omnichannel retail strategies** and integration across online and offline channels. - Excellent **brand-building, strategic thinking, and commercial orientation**. - Educational qualifications: **Bachelor’s degree** in Marketing, Business, or related fields; **MBA** or equivalent preferred. ## Preferred Skills - Experience in **luxury, beauty, skincare, fashion, jewelry, or lifestyle brands**. - Strong analytical skills with the ability to interpret data and optimize campaigns. - Leadership qualities with the ability to influence and inspire teams. - Knowledge of **marketplace management** and **offline channel integration**. - Familiarity with **latest e-commerce technologies and trends**. ## Experience - Minimum of **8-12 years** of relevant experience in **D2C, e-commerce, or digital brand management**. - Prior experience in **luxury or premium consumer brands** is highly desirable. - Proven track record of **driving revenue growth and P&L management**. ## Growth Opportunities Potential to expand into broader e-commerce ownership and senior leadership roles within the organization, contributing significantly to the company's digital transformation and growth trajectory.