Head of Demand / Category Manager – Home Appliances

# **Head of Demand / Category Manager – Home Appliances** ## Company Overview *Not specified.* ## Job Summary The **Head of Demand / Category Manager – Home Appliances** will play a pivotal role in building and scaling new consumer categories within the solar, energy-efficient home appliances sectors. This is a founding-team position responsible for identifying market opportunities, validating consumer willingness to pay, launching initial products, and driving growth from inception to scale. The role involves creating a new brand and category engine from scratch, with a focus on innovative product development, strategic positioning, and end-to-end P&L ownership. **Key Responsibilities:** - Own the **0→1 category build** across solar and energy-efficient home appliances - Identify consumer opportunities, whitespace and **willingness to pay** - Drive product launches across **Amazon, Flipkart, Meesho, Q-commerce and D2C** - Own **pricing, positioning, assortment, cataloguing, content and conversion** - Build demand through the right combination of **performance, marketplace and consumer strategies** - Own category **P&L, unit economics, revenue and profitability** - Work closely with Product, Supply Chain and Founders on product-market fit and launches - Build the category from **initial validation → repeatable growth → scale** - Evaluate opportunities for **offline retail and distribution expansion** **Ideal Profile:** - Strong domain expertise across **Home Appliances**, including small and/or large appliances - Proven track record of personally building a **brand, category or product line from 0→1** - Must have a clear **builder mindset** — not someone who has only inherited and managed an established category - Hands-on experience across **Amazon, Flipkart, Meesho, Zepto, Blinkit and D2C/web** - Strong understanding of **product launches, pricing, positioning, unit economics and demand creation** - Strong marketplace understanding across **catalogue, content, conversion and merchandising** - Experience owning a meaningful **category/business P&L** - Offline retail/distribution experience is a strong plus, but **not mandatory** - Comfortable operating as part of a **founding team in an incubation-stage business** **Critical Evaluation:**\ For every candidate, we will specifically establish:\ **What did you personally build? → Starting revenue → Revenue achieved → Time taken → What was your role in creating the growth?** **Potential Backgrounds:**\ Home Appliances | Consumer Durables | D2C | Consumer Tech | Energy-Efficient Products | Solar | Climate-Tech | Emerging Consumer Categories