Head of Developer Product Marketing

You will lead product marketing for Lightning Labs, acting as editor-in-chief for external messaging while building the systems and strategy that drive developer adoption of the company's tools and protocols. You'll own the full arc from positioning and narrative through to execution, ensuring everything published is technically accurate, strategically aligned, and resonates with a developer audience. You'll work closely with the VP Product, product team, content team, and business development team to translate technical work into compelling narratives and scalable go-to-market programs. You'll define positioning and messaging for products like LND, Taproot Assets, L402, and Terminal, own editorial quality across blog posts, social media, and launch announcements, and build the frameworks and processes that let the content team produce high-quality output consistently. You'll also partner with business development to grow the developer funnel and design AI-assisted content systems that let you move fast without sacrificing editorial voice and quality.

Responsibilities

• Own and drive Lightning Labs' marketing strategy across product launches, developer campaigns, content, and community engagement
• Define and create measurable KPIs to ensure efficient resource allocation across marketing activities
• Define positioning and messaging for Lightning Labs' products, including LND, Taproot Assets, L402, Terminal, and developer tooling
• Build and execute go-to-market plans for new product launches and protocol milestones
• Own editorial quality and consistency for external content, from blog posts to social media and launch announcements
• Shape the broader narrative around Lightning's role in the future of payments, stablecoins, and AI-native commerce
• Translate technical protocol and infrastructure concepts into accessible, compelling narratives for developers
• Build positioning frameworks, templates, and processes that enable the content team to produce high-quality output consistently
• Coordinate and orchestrate content across channels to ensure coverage of key product moments
• Lead the editorial direction for Lightning Labs' blog, social channels, and developer-facing communications
• Partner with the business development team to support funnel growth from developer awareness through adoption
• Design and run campaigns and programs that grow the developer community
• Track and report on marketing performance and iterate based on data
• Design and manage AI-assisted content systems, establishing quality standards, brand guidelines, and guardrails
• Use AI tools to draft, edit, prototype, and ship content at high velocity while applying editorial judgment

Requirements

• Passion for bitcoin, Lightning, and the mission of bringing financial freedom to the world
• 5+ years in product marketing or developer marketing, ideally at a technical platform, API-first company, or developer tools company
• Strong technical fluency with the ability to communicate complex technical concepts to a developer audience
• Exceptional writing and editing skills with a high bar for technical accuracy, clarity, and consistency across formats
• Systems thinker with strong process design skills who builds frameworks and templates for others to execute consistently
• Demonstrated comfort with AI-native workflows, including using AI tools and agents in a high-velocity content and marketing operation
• Self-directed and comfortable with ambiguity
• Ability to orchestrate content and campaigns across multiple internal stakeholders independently