Head of Digital Marketing & Strategy - Mid Level

Job Summary

The Head of Digital Marketing & Strategy is a pivotal leadership role responsible for elevating

the marketing performance and client satisfaction across Seargent Solutions. You will develop

and execute sophisticated, data-driven Below-The-Line (BTL) and Above-The-Line (ATL)

strategies to drive client success and directly address current service quality issues. This role

requires a blend of strategic vision, hands-on data analysis, proactive PR skills, and the

ability to effectively lead, educate, and review the existing marketing team while successfully

pitching to prospective clients.

Requirements

Key Requirement: Agency experience is mandatory.

Key Responsibilities

1. Strategic Leadership & Planning

- Develop, implement, and manage integrated ATL (brand awareness, mass media) and

BTL (direct response, targeted campaigns) marketing strategies for both the company

and its clientele.

- Serve as the forward-thinking expert, continuously researching and integrating

emerging digital trends, tools, and platforms to maintain a competitive edge.

thought leadership, case studies, and media engagement.

2. Performance Analysis & Optimization

- Act as the lead data analyst, interpreting complex performance metrics (e.g., ROAS,

CPA, LTV, engagement) to diagnose reasons for underperformance and client drop-off.

- Review and critique all marketing deliverables (social media posts, video concepts,

email campaigns, ad copy, and targeting) from the team, ensuring strategic alignment

and optimal execution.

recommendations to clients and company leadership, articulating value and corrective

actions.

3. Team Management & Mentorship

- Lead and mentor the existing marketing team (Social Media/Account Managers, Video

Editors, Digital Marketing Executives), providing clear objectives, ongoing training, and

constructive performance feedback.

- Instill a culture of data-driven decision-making and continuous improvement across all

marketing functions.

4. Business Development & Client Relations

- Pitch to leads by crafting and presenting compelling, tailored marketing strategies and

proposals that showcase Seargent Solutions' unique value and expertise.

- Act as a senior consultant for high-value clients, ensuring transparent communication,

strategic oversight, and proactive problem-solving to drive client retention and

satisfaction.

- Education: Bachelor’s degree in Marketing, Business, or a related field.

- Experience: Minimum of 4 years of progressive experience in digital marketing, with at

least 1 year in a senior strategy or leadership role. Agency experience is mandatory.

- Expertise: Demonstrated expertise in developing and executing both Above-The-Line

(e.g., mass media integration, brand strategy) and Below-The-Line (e.g., email

marketing, paid search/social, direct campaigns) marketing programs.

- Analytical Proficiency: Advanced proficiency with marketing analytics platforms (e.g.,

Google Analytics 4, Google Tag Manager, CRM data) and the ability to translate data

into actionable strategy.

- Pitching Skills: Proven success in sales support, including developing marketing

proposals and presenting to senior client stakeholders and leads.

Key Competencies

- Strategic Thinking: Ability to see the big picture and translate business goals into

measurable marketing objectives.

- Accountability: High level of ownership and responsibility for client results and team

performance.

- Communication: Exceptional verbal and written communication, crucial for client

presentations and PR activation.