Head of E-Business (B2C – Osusu)

Job Type: Full-Time (Onsite)
Experience: 2–3 years
Job Field: Sales and Business Development

About the Role

Pack'N'Pay is seeking a commercially driven Head of E-Business to lead B2C marketing and digital growth for Osusu, driving brand visibility, customer acquisition, engagement and revenue.

Key Responsibilities

• Develop and execute marketing strategies to drive brand awareness, customer acquisition and revenue growth.
• Lead digital campaigns across social media, paid advertising, SEO, email and SMS.
• Drive app downloads, customer registrations, purchases and repeat transactions.
• Manage influencer, affiliate, referral and partnership programmes.
• Oversee content strategy, social media and brand positioning.
• Lead the E-Product and Marketing teams, monitor performance and manage budgets.
• Analyse campaign results and provide regular performance reports.

Requirements

• Bachelor's degree in Marketing, Business Administration, Mass Communication, Digital Media or a related field.
• 2–3 years of experience in digital, growth, brand or e-commerce marketing.
• Experience leading a marketing team or managing cross-functional projects.
• Proven experience in digital marketing, paid advertising, influencer marketing and customer acquisition.
• Strong understanding of e-commerce, customer behaviour, conversion and retention.
• Experience with analytics, CRM and marketing performance tools.
• Excellent leadership, communication and analytical skills.
• Experience in e-commerce, fintech, FMCG or retail is an added advantage.

📧 Apply via: hr@packnpay.com.ng

Use Head of E-Business (B2C – Osusu by Pack'N'Pay) as the email subject.