Head of E-commerce

The E-Commerce Channel Head is responsible for managing and growing the company’s online sales channels, including marketplace platforms, quick-commerce apps, and direct digital retail partners. The role involves executing e-commerce strategies, optimizing product visibility, managing digital promotions, improving customer experience, and driving online revenue growth in alignment with sales and marketing objectives.

Core Responsibilities

• Manage product listings, pricing, availability, and promotional content across all e-commerce platforms.
• Monitor digital shelf performance, ensuring proper product placement, categorization, and content accuracy.
• Coordinate with e-commerce partners to ensure stock availability and timely replenishment.

Sales Growth & Performance Optimization

• Execute strategies to drive online sales volume, revenue, and market share.
• Analyse sales trends, conversion rates, and customer purchasing behaviour to optimize performance.
• Ensure consistent achievement of e-commerce targets across SKUs and platforms.

Digital Marketing & Visibility

• Coordinate with the Marketing team to implement digital campaigns and in-app visibility plans.
• Manage promotional activities, bundle offers, and seasonal campaigns to drive traffic and engagement.
• Ensure brand guidelines and visual identity are applied across digital channels.

Data Analysis & Reporting

• Track platform analytics, campaign performance, and ROI.
• Prepare weekly and monthly reports on online sales, promotions, and platform activity.
• Identify opportunities for improvement and propose action plans.

Customer Experience & Relationship Management

• Enhance online customer journey through improved product descriptions, images, ratings, and reviews.
• Collaborate with platform account managers to secure visibility slots, exclusive deals, and marketing space.
• Monitor customer feedback and ensure timely resolution of issues.

Other Responsibilities

• Report all incidents, accidents, and unsafe conditions immediately to the immediate supervisor. Protect the environment, operate on a clean basis, and achieve sustainable development.
• Accountable for own health and safety and do not put others at risk in the course of work performance.
• Perform other duties as assigned.

Skills

Job Requirements

Education

· Bachelor’s degree in marketing, Business, Digital Commerce, or related field.

Experience

· 5 years minimum in E-commerce or digital sales, preferably in FMCG or beverages

Skills

• Strong knowledge of e-commerce platforms, online merchandising, and digital marketing metrics.
• Proficiency in Excel, analytics dashboards, and content management tools.

· Strong communication and negotiation skills

Languages

• Fluent in English; Arabic is a must.