Head Of Ecommerce
1. E-Commerce Strategy & Business Growth
- Lead online business expansion across assigned brands, ensuring growth in traffic, conversion, revenue, and profitability.
- Execute eCommerce strategies aligned with organizational and GM-level directives.
- Support Annual Operating Plans (AOP) through close alignment with brand principals and internal stakeholders.
- Identify new digital opportunities, emerging trends, and competitive insights to strengthen market positioning.
2. Commercial Performance & Operational Excellence
- Manage the eCommerce P&L, ensuring delivery of revenue, margin, and cost optimization targets.
- Monitor site performance metrics and drive continuous improvements in conversion, customer experience, and operational efficiency.
- Ensure scalable processes across merchandising, supply chain, fulfillment, last-mile operations, and platform management.
- Implement structured governance, compliance, and operational controls across all .com activities.
3. Team Leadership & Cross-Functional Collaboration
- Lead, coach, and develop multi-functional digital teams, fostering a culture of ownership, agility, and high performance.
- Ensure strong collaboration with Marketing, Operations, Technology, Content, CRM, and Brand Teams to deliver shared business outcomes.
- Build organizational capability through structured training, performance management, and succession planning.
- Represent the eCommerce function in leadership discussions and support GM-level strategic executions.
4. Digital Innovation, Technology & Data Enablement
- Leverage eCommerce platforms (Magento, Shopify, Salesforce, Akinon or similar) to drive scale and platform stability.
- Utilize analytics to optimize funnel performance, customer retention, and overall digital productivity.
- Champion digital transformation initiatives including personalization, automation, CRM enhancement, and omnichannel integrations.
- Explore and implement AI-driven solutions to enhance efficiency, forecasting, customer engagement, and decision-making.