Head of eCommerce

About Clare V.

Clare V. is a line of accessible-luxury pieces born and based in sunny Los Angeles, California. Led by founder Clare Vivier, Clare V. is a distinctive reflection of Clare’s unique background, passions, and vision. More than 10 years ago, Clare started making the types of bags she wanted but couldn’t find anywhere. As the brand grew, she proudly kept production local to Los Angeles, meanwhile forging partnerships with local and global organizations working to make a positive difference in the world. Today, Clare V. remains committed to conscious practices while creating collections that are bold yet enduring, elevated yet accessible, and irresistibly charming yet rooted in everyday practicality. The brand headquarters is located in the Silver Lake/Frogtown area of Los Angeles and is actively led by Clare Vivier.

Summary

The Head of eCommerce is responsible for developing and executing the sales and growth strategy for ClareV.com. This role partners with cross-functional leaders across the organization to drive digital growth, enhance the consumer journey, and integrate eCommerce across all brand touchpoints to deliver a best-in-class omnichannel experience.

Responsibilities:

eCommerce Strategy

• Lead and execute the strategy to drive Clare V.’s eCommerce growth, including developing one-year and three-year roadmaps with key milestones to achieve growth plans.
• Own the eCommerce P&L, developing strategies to support revenue goals while effectively managing website operations, team resources, and expenses to achieve profitability targets.
• Oversee performance against digital KPIs to ensure revenue, profitability, and long-term growth goals are achieved.
• Oversee all aspects of the online business, including channel strategy, site merchandising, user experience, and site optimization.
• Partner with Marketing leadership on performance marketing initiatives to support a best-in-class digital ecosystem.
• Lead the omnichannel integration of eCommerce across Retail, Customer Service, Distribution, Marketing, and other areas of the business.

Consumer Journey & Experience

• Develop and execute a best-in-class digital consumer experience strategy, including segmented customer journeys designed to drive acquisition, conversion, retention, and satisfaction.
• Balance profitability and customer lifetime value through continuous improvement of the site experience and a strong focus on customer satisfaction.
• Identify opportunities throughout the digital customer journey to improve engagement, conversion, and retention.

Site Operations & Performance

• Oversee daily eCommerce operations, including online merchandising, promotions, site operations, and content execution.
• Partner with Merchandising to monitor onsite assortment strategy and visual e-merchandising and provide recommendations to optimize product presentation.
• Lead reporting and analytics for the eCommerce channel, providing timely insights and recommendations to optimize performance and inform strategic decisions.
• Leverage data, business analysis, and consumer insights to forecast sales, inform strategy, and enhance the overall consumer experience.
• Maintain and evolve a robust testing framework to increase the volume and pace of learning across the business.
• Manage the overall budget and performance of the eCommerce development agency and integration partners.
• Collaborate with Marketing to develop the annual performance marketing strategy, ensuring alignment with eCommerce business goals for awareness, traffic, conversion, and revenue.
• Stay current on eCommerce best practices, industry trends, and emerging technologies to identify opportunities for growth and improvement.

People Leadership & Cross-Functional Partnership

• Lead and develop a high-performing eCommerce team focused on driving site performance and achieving or exceeding internal and industry benchmarks.
• Foster strong cross-functional collaboration with stakeholders throughout the organization to ensure alignment, optimize content and execution, and build organizational buy-in.
• Identify and escalate issues as appropriate to support smooth processes from planning through execution.
• Consult on cross-functional projects to ensure eCommerce principles and business requirements are incorporated.
• Lead the Clare V. Customer Service team in delivering a best-in-class customer experience.
• Manage the Clare V. Warehouse team in meeting eCommerce SLAs and customer satisfaction KPIs, including mis-ships, order errors, and the unboxing experience.