Head of Growth & Acquisition

About the role

We are looking for a Head of Growth & Acquisition to lead the new customer acquisition strategy, combining performance marketing, lead generation and conversion, channel optimization, and local activation.

They will be responsible for maximizing the company's profitable growth, ensuring that acquisition initiatives are results-oriented and connected with the priorities of the Pricing, Brand, Product, and local teams.

What you'll do

Drive profitable, scalable, and measurable customer acquisition, optimizing the entire funnel from demand generation to conversion and coordinating club activation for both new openings and existing centers.

What we're looking for

• Solid experience in Growth, Acquisition, Performance Marketing, and Digital Marketing, preferably in companies with B2C business models.
• Experience managing multi-channel acquisition strategies and conversion funnels.
• Strong knowledge of paid media, SEO, SEM, lead generation, and CRO.
• Experience working with acquisition metrics and performance models.
• Analytical capacity and a clear orientation toward business and results.
• Experience leading projects and coordinating multidisciplinary teams.
• Ability to work in dynamic, international, and growth-oriented environments.
• High level of English.

What you'll get

• A strategic role with a direct impact on business growth, reporting directly to the CRO.
• The opportunity to lead and develop the Growth & Acquisition strategy in an expansion environment.
• A dynamic, international, and data-driven environment.
• Direct collaboration with different business areas to drive growth initiatives.
• Autonomy and ability to influence decision-making.
• Benefits package

Main responsibilities

• Lead the digital performance marketing strategy, including SEO, SEM, paid media, and continuous campaign optimization.
• Define and manage the lead generation and conversion strategy throughout the entire acquisition funnel.
• Analyze and optimize the channel mix, identifying opportunities for growth and improved acquisition efficiency.
• Monitor and improve key indicators such as CAC, CPL, conversion rate, ROAS, and sign-up volume.
• Design and execute local marketing strategies for new openings, as well as initiatives aimed at improving the visibility and attraction of existing clubs.
• Identify growth opportunities through experimentation, testing, and continuous optimization.
• Coordinate acquisition initiatives with the Pricing, Brand, Product, and Operations/Local teams.
• Transform acquisition and customer behavior data into actionable recommendations for the business.
• Establish a culture of results tracking, learning, and continuous improvement within the Growth & Acquisition function.