Head of Growth Marketing
Role Overview
We're looking for a Head of Growth Marketing to own how Haystack grows new users, paying subscribers, and the revenue that comes with them, across mobile, web, and CTV. This is a hands-on, player-coach role, not a delegate-and-review one.
What You Will Do
Paid acquisition across every channel. Mobile, web, and CTV: Meta, Google, Apple Search Ads, and the CTV platforms. Drive installs and trials down to a CAC and payback we can scale on, and do it on more than one or two channels.
Why It Might Be a Fit
A track record of growing a consumer subscription / freemium product: moving paid subscribers up and to the right, not installs. Real analytical ownership. You can pull apart a dataset, find the thing that's off, and form a point of view from it without being handed a chart.
Requirements
- A track record of growing a consumer subscription / freemium product
- Real analytical ownership
- Genuinely AI-native
- Hands-on performance marketing experience across Meta, Google, and Apple Search Ads
- CTV growth experience
Benefits
- See your work in the numbers every week
- Build the subscription growth playbook on a foundation that already works
- Work directly with a leadership team that moves fast, leans into AI, and gives you the autonomy to run