Head of Growth Marketing & Media Performance

At Franklin Templeton, we believe success is built through powerful partnerships. As a forward thinking asset manager, we build dynamic relationships with clients, understand their goals, and navigate complex markets together. We leverage cutting edge strategies and deep insights to unlock opportunities for long term wealth creation. Our talented, global teams bring expertise that is both broad and unique.

From our welcoming, inclusive, and supportive culture to our globally diverse business, we offer opportunities not only to help you reach your potential, but also to contribute to our clients’ success.

About the Role

We are seeking a strategic, data-driven, and commercially minded Head of Growth Marketing & Media Performance to lead our full-funnel growth and media strategy. This role will be responsible for driving measurable growth across awareness, acquisition, activation, engagement, retention, and expansion through integrated media, performance marketing, experimentation, creative optimization, and data-led decision-making.

The Head of Growth Marketing & Media Performance will sit at the intersection of Marketing, Brand, Digital, Product, Data, Creative, Communications, Sales, Technology, Finance, and external agency partners.

How You Will Add Value

Growth and Media Strategy

• Develop and lead an integrated growth marketing and media strategy across paid, owned, earned, lifecycle, and product-led channels.
• Translate business objectives into clear growth priorities, audience strategies, channel plans, investment recommendations, experiments, and performance goals.
• Balance long-term brand-building with short-term performance outcomes, ensuring media activity supports both customer relevance and commercial impact.
• Identify growth opportunities through audience insight, market analysis, competitive intelligence, first-party data, funnel performance, and emerging media trends.
• Partner with senior leaders to ensure growth marketing and media strategy are embedded in broader business, product, and commercial planning.

Performance Marketing and Paid Media

• Lead the planning, execution, and optimization of performance marketing across channels such as paid search, paid social, programmatic, display, video, affiliate, creator, influencer, sponsorships, partnerships, and other relevant paid channels.
• Own media investment strategy, budget allocation, channel mix, forecasting, pacing, optimization, and performance reporting.
• Scale high-performing channels while testing new growth opportunities and emerging platforms.
• Ensure campaigns are set up with clear objectives, audience strategies, creative variants, landing-page alignment, measurement plans, and optimization routines.
• Drive continuous improvement in efficiency, conversion, acquisition quality, ROI, and overall media effectiveness.

Creative Testing and Growth Experimentation

• Build a disciplined test-and-learn engine across media, creative, messaging, audiences, landing pages, lifecycle journeys, and conversion paths, grounded in clear hypotheses, measurement, and iteration.
• Partner with Creative, Brand, and Content teams to develop high-performing creative tailored to channels, audiences, and funnel stages.
• Use performance data and audience insight to inform messaging, creative formats, offers, and campaign development.

Lifecycle, In-Product, and Customer Journey Optimization

• Develop growth strategies that improve outcomes across the customer lifecycle.
• Partner with Product, CRM, Digital, and Analytics teams to optimize customer journeys across web, email, in-product messaging, push, app, sales enablement, and other owned channels.
• Identify and reduce funnel friction, drop-off points, and conversion barriers.
• Use segmentation, personalization, behavioral data, and customer insights to deliver more relevant and effective journeys.
• Create repeatable growth playbooks that connect out-of-product marketing with in-product and owned-channel experiences.

Measurement, Analytics, and Marketing Technology

• Define KPIs, measurement frameworks, attribution approaches, reporting standards, and decision-making rhythms for growth marketing and media activity.
• Partner with Analytics and Data teams to assess campaign performance, attribution, incrementality, CAC, LTV, conversion rates, retention, pipeline, revenue impact, ROI, and brand lift.
• Build dashboards and reporting that give senior stakeholders clear visibility into performance, learnings, and investment recommendations.
• Use data to guide audience strategy, channel prioritization, and future planning.
• Support the development and optimization of the marketing technology stack, including tracking, attribution, CRM, automation, audience management, experimentation, and reporting tools.
• Leverage AI-enabled tools and automation to improve campaign operations, insight generation, creative testing, workflow efficiency, and performance optimization.

Agency, Vendor, and Platform Management

• Lead relationships with media agencies, performance marketing partners, publishers, platforms, technology vendors, and external specialists.
• Set clear expectations for partner performance, reporting, transparency, and delivery, and negotiate relationships to maximize value and accountability.

Leadership and Stakeholder Management

• Lead, mentor, and develop a high-performing growth marketing and media team.
• Act as the senior subject matter expert for growth marketing, performance media, experimentation, and media effectiveness.
• Build strong relationships with cross-functional and external partners.
• Create a culture of accountability, curiosity, experimentation, speed, collaboration, and continuous improvement.

Governance and Compliance

• Establish governance for media planning, approvals, measurement, data usage, and privacy, ensuring all activity and partners meet high standards for brand safety, accessibility, customer trust, and regulatory requirements.
• Maintain strong operational discipline across campaign planning, execution, reporting, documentation, and post-campaign learning.

What Will Help You Be Successful in This Role

Required Experience

• Significant experience in growth marketing, performance marketing, media strategy, digital marketing, lifecycle marketing, or acquisition marketing.
• Proven experience leading full-funnel marketing.
• Deep understanding of paid media channels and emerging platforms.
• Experience managing significant media budgets and optimizing investment based on performance, efficiency, and business impact.
• Strong experience with growth experimentation, A/B testing, creative testing, audience testing, landing-page optimization, and funnel analysis.
• Strong analytical capability, with experience using data, dashboards, attribution, and measurement frameworks to guide decisions.
• Experience partnering with cross-functional teams, including Legal and Compliance.
• Proven ability to manage agencies, vendors, media platforms, and external partners.
• Strong people leadership experience, with the ability to build, develop, and motivate high-performing teams.
• Excellent communication and stakeholder management skills, including the ability to influence senior leaders.
• Strong commercial acumen and the ability to connect marketing activity to business outcomes.

Preferred Experience

• Experience in financial services, asset management, fintech, technology, SaaS, or another complex and regulated industry.
• Experience building or modernizing a growth marketing, performance marketing, or media function.
• Experience with AI-enabled marketing tools, automation, creative optimization systems, or advanced martech.
• Experience with SQL, BI tools, experimentation platforms, attribution tools, CRM platforms, or marketing automation systems.
• Experience operating in a global, multi-market, or matrixed organization.
• Experience supporting both B2B and B2C growth models.

Work Location

• This is a hybrid role based in our Boston, MA office. You'll work in the office four days a week and remotely one day a week.

Franklin Templeton offers employees a competitive and valuable range of total rewards—monetary and non-monetary — designed to support their well-being and recognize their time, talents, and results. Along with base compensation, employees are eligible for an annual discretionary bonus, a 401(k) plan with a generous match, and recognition rewards. We also offer a comprehensive benefits package, which includes a range of competitive healthcare options, insurance, and disability benefits, employee stock investment program, learning resources, career development programs, reimbursement for certain education expenses, paid time off (vacation / holidays / sick / leave / parental & caregiving leave / bereavement / volunteering / floating holidays) and a motivational wellbeing program. We expect the annual salary for this position to range between $175,000 - $193,000.00, depending on location and level of relevant experience, plus discretionary bonus.

#DIRECTOR

#LI-Hybrid

At Franklin Templeton, we believe your benefits should support your life, your goals, and your future. That’s why we offer a comprehensive Total Rewards package designed to help you thrive both personally and professionally.

Highlights of our benefits include:

- Paid Time Off: Three weeks of PTO in your first year

- Health Coverage: Competitive medical, dental, and vision insurance to support your well-being

- Retirement Savings: 401(k) plan with an 85% company match on pre-tax and/or Roth contributions, up to IRS limits

- Equity & Investing: Employee Stock Investment Plan (ESIP) with discounted share purchase opportunities

- Learning Education Assistance Program (LEAP): To support your ongoing growth and career advancement

- Employee Investment Benefits: Opportunity to purchase company funds with no sales charge

Franklin Templeton is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all applicants and employees, and we evaluate qualified applicants without regard to ancestry, age, color, disability, genetic information, gender, gender identity, or gender expression, marital status, medical condition, military or veteran status, national origin, race, religion, sex, sexual orientation, and any other basis protected by federal, state, or local law, ordinance, or regulation.

Artificial intelligence or automated tools may be used to assist in the screening, assessment, or selection of applicants for this position.