Head of Growth

# Head of Growth ## Company Overview *Not specified* ## Job Summary The **Head of Growth** will be responsible for leading the company's **digital growth and online business strategy**. This high-impact, hands-on leadership role requires a seasoned professional with a proven track record of scaling digital-first consumer businesses. The role involves ownership of **performance marketing, customer acquisition, online revenue, conversion optimization, and growth analytics**, with the goal of building a high-performing growth engine that drives sustainable revenue and customer base expansion. ## Responsibilities - **Own the overall digital growth strategy** and online business growth agenda, ensuring alignment with company objectives. - Drive **customer and revenue growth** through innovative digital channels by building a scalable acquisition engine across the entire digital funnel. - Identify and capitalize on **new channels, audiences, consumer segments, and growth opportunities** to accelerate online growth. - Lead **performance marketing efforts**, managing budgets and outcomes across platforms such as Meta, Google, YouTube, and other relevant digital channels. - Optimize campaigns continuously through audience segmentation, creative testing, bidding strategies, and funnel improvements. - Develop and implement **customer acquisition strategies** to increase qualified traffic, improve efficiency, and enhance downstream revenue. - Build a **performance creative engine** in collaboration with creative teams, leveraging UGC, influencers, and content creators to scale acquisition efforts. - Own the **digital customer journey**, from ad engagement to conversion, identifying and eliminating bottlenecks to improve conversion rates. - Establish a **data-driven growth organization** by developing dashboards, reporting systems, and analytics to monitor key metrics such as CAC, ROAS, LTV, retention, and contribution margin. - Partner with CRM and business teams to enhance **retention, repeat behavior, and customer lifetime value (LTV)** through lifecycle marketing initiatives. - Build and lead a **high-performing Growth / Performance Marketing team**, fostering a culture of speed, experimentation, ownership, and data-driven decision-making. - Manage external agencies and partners as needed, ensuring clear goals, accountability, and effective collaboration. ## Qualifications - **10–15+ years of experience** in digital growth, performance marketing, consumer-tech, e-commerce, or D2C businesses. - Proven experience **scaling at least one digital-first consumer company**. - Deep expertise in **Meta and Google performance marketing**. - Demonstrated ability to **scale digital media spends** while maintaining healthy CAC and ROAS. - Strong understanding of **CAC, ROAS, LTV, conversion rates, payback periods, and contribution economics**. - Experience driving **online customer acquisition and revenue growth**. - Knowledge of **performance creative, UGC, and influencer-led growth strategies**. - Highly **analytical and data-driven**, with strong commercial acumen. - Educational qualifications such as **BTech, BSc, MSc, or equivalent** in relevant fields preferred. ## Preferred Skills - Experience with **AI-led advertising platforms** and staying ahead of digital marketing trends. - Ability to develop and execute **experimentation frameworks** for campaign and funnel optimization. - Strong leadership skills with experience building and managing **cross-functional teams**. - Familiarity with **growth analytics tools** and dashboard creation. - Exposure to **digital health, wellness, lifestyle, or consumer internet sectors** is a plus.