Head of GTM, Antidepressants Support App

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Head of GTM, Antidepressants Support App based in Germany.

This is a high-impact, 0→1 growth leadership role focused on taking an early-stage mental health app from product discovery to repeatable, sustainable growth. You will own the go-to-market strategy, working across user research, positioning, acquisition, activation, retention, and monetization. The role combines strategic leadership with hands-on experimentation across organic, paid, content, referral, and app-store channels. You’ll use behavioral and performance data to identify product-market fit and build a scalable growth engine. Success will depend on balancing commercial performance with trust, privacy, compliance, and sensitivity to the mental health space. You’ll also build a lean growth function and work closely with product, data, and leadership teams.

• Lead the 0→1 go-to-market strategy, beginning with structured user discovery and experimentation to identify target segments, product-market fit, positioning, and messaging.
• Conduct user interviews, cohort analysis, retention analysis, and other research to understand who engages with the product, why they stay, and what drives long-term value.
• Develop and validate positioning and messaging through live market experiments, translating insights into recommendations for product and growth priorities.
• Build and test acquisition channels across organic, paid, content, referral, and other relevant growth motions, prioritizing efficient and repeatable sources before scaling investment.
• Own App Store Optimization end-to-end and develop organic growth through ASO, content, and referral loops.
• Establish and manage paid user acquisition across channels such as Meta, Google UAC, TikTok, and Apple Search Ads, with clear CAC, LTV, and ROAS targets.
• Build privacy-compliant growth measurement and attribution infrastructure using tools such as AppsFlyer or Adjust, SKAdNetwork, and server-side events.
• Own the full conversion funnel from installation and activation through trials and subscriptions, using lifecycle marketing and experimentation to improve retention and monetization.
• Partner with product teams on paywalls, pricing, trial mechanics, user journeys, and other initiatives that influence conversion and lifetime value.
• Build a lean, high-performing growth team and establish effective collaboration with product, analytics, and data functions.
• Provide leadership with clear reporting on product-market fit, acquisition efficiency, retention, monetization, and overall growth performance.
• Deliver early milestones including a validated PMF thesis, at least one repeatable acquisition channel, increased organic install contribution, and reliable privacy-compliant measurement.

Requirements

• 6+ years of experience in growth or go-to-market roles for consumer mobile applications, including hands-on experience taking products through or close to product-market fit.
• Proven ability to discover and validate acquisition channels, conduct positioning experiments, and translate retention signals into repeatable growth strategies.
• Hands-on experience with App Store Optimization and paid user acquisition, ideally across multiple major mobile advertising platforms.
• Strong data fluency, including cohort analysis, retention analysis, CAC-to-LTV modeling, attribution, incrementality testing, and performance measurement.
• Practical knowledge of the mobile growth ecosystem, including AppsFlyer or Adjust, Meta, Google UAC, Apple Search Ads, TikTok, Mixpanel or Amplitude, Firebase, and GA4.
• Experience launching consumer mobile products in the United States and/or Western Europe, with a strong understanding of app-store dynamics and privacy requirements such as GDPR and Apple’s App Tracking Transparency framework.
• Experience in healthtech, wellness, regulated consumer products, or another trust-sensitive B2C environment is highly valued.
• Genuine interest in mental health and mission-driven products, with the judgment to balance growth objectives against user trust, privacy, and compliance considerations.
• Personal experience with antidepressants is highly preferred.
• Strong leadership, communication, experimentation, and analytical skills, with the ability to operate effectively in an early-stage, ambiguous environment.
• Ability to work hands-on while also establishing the strategy, processes, measurement systems, and team structure required for future scale.

Benefits

• Opportunity to lead the 0→1 go-to-market strategy for an early-stage mental health technology product.
• Significant ownership and autonomy across product-market fit, growth strategy, acquisition, retention, and monetization.
• Opportunity to build and lead a lean growth team as the product scales.
• Exposure to an international, mission-driven environment focused on expanding access to evidence-based mental health solutions.
• Fully remote working model.
• Opportunity to shape growth practices in a regulated and privacy-sensitive consumer category.
• Competitive compensation package; salary details to be determined.

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

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