Head of GTM
TheSoul Group is a global media company with over a decade of experience building and operating digital businesses at scale. With a presence across 60 platforms, content distributed in 21 languages, and more than 100 billion monthly views, we have established one of the largest and most operationally sophisticated media footprints in the world. Our remote-first team, spanning 85+ countries, has grown by solving — at real scale — the exact organisational and operational challenges most companies struggle with.
That operational depth is the foundation of Valis — TheSoul Group's brand new business and AI platform that turns mid-market companies into AI-Native organisations. Valis is built for companies of 200–2,000 employees that are drowning in information fragmentation: decisions delayed because data lives across five different tools, institutional knowledge locked in people's heads, management running on monthly reports instead of real-time intelligence.
What Valis builds inside each client is a three-layer operating system: a live connection to all the company's software, an institutional knowledge base that captures every decision, org change, and operating pattern in real time, and a layer of encoded judgment — built from watching how that specific company's management team actually thinks — that makes every AI answer company-specific rather than generic.
Valis is now scaling commercial operations across the US and European mid-market, and we are looking for a Head of GTM to own that commercial motion from end to end. You will close the first wave of deals personally through your own network, then build and scale the operator force behind you. This is a founder-adjacent role: you design the revenue function from zero, and you own the number.
Responsibilities
- Source, qualify, and close enterprise deals through your personal network in the Bay Area and beyond.
- Build and manage the operator force: recruit, onboard, and develop Deployment Principals across target markets in Europe and the US.
- Own the CEO-level commercial relationship across the growing client portfolio.
- Define and execute the go-to-market playbook: fully network-driven, reference-compounding, no-marketing model.
- Codify the go-to-market motion into a repeatable playbook so it stops depending on any single person's head.
- Partner directly with the founding team on commercial strategy, pricing, and market positioning.
Requirements
- Based in San Francisco or Palo Alto. Your Bay Area founder and CEO network is your primary asset in this role.
- A personal track record of building revenue from zero — not as part of a team, as the person accountable for the number.
- Comfortable closing enterprise transformation deals with a multi-month cycle and a C-suite buyer (CEO, CFO, COO).
- Have done network-driven, reference-based sales before — you know how to build a pipeline from warm relationships, not from marketing or inbound.
- Operated at Associate Partner or Partner level at a top-tier strategy firm, or equivalent VP-level leadership at a transformation-heavy SaaS or professional services company.
- Comfortable operating as an individual contributor in Year 1 before scaling a team — you close deals yourself first.
- A genuine builder's instinct: you design the commercial architecture, not just execute against a playbook someone else wrote.
- Hands-on familiarity with AI / enterprise technology is a strong advantage (in particular technical literacy to direct an AI / data build)
Benefits
- Compensation: A highly competitive base for the SF market, calibrated to seniority — plus a substantial performance bonus tied directly to commercial outcomes.
- Authority: You own the commercial function. You design the go-to-market, you hire the team, you set the strategy. This is not a VP of Sales inside a corporate structure — it's a co-architect of a new business.
- Trajectory: If Year 1 lands, you build and lead the global commercial organisation. Regional GMs report to you. The company scales around your results.
We appreciate your interest in our job opportunities and our company. Our team carefully evaluates each application to identify the most suitable candidates for the role. Due to the high volume of applications received, we may not be able to respond to every applicant. However, if your qualifications align with our requirements, we will contact you to discuss the next steps in the selection process.
Skills
As published by workable · 6 questions
Basics
First name, Last name, Email, Phone, Address, Resume, What are your salary expectations (in EUR gross per month)?, Are you willing to work under a Service Provider Agreement and manage your own taxes?, What is your earliest available start date?, Have you worked with TheSoul before?
Short answers (2)
- What is the largest ARR number you have personally built from zero — not as part of a team, but as the person accountable for the result?
- Describe a time you built revenue entirely through your network, without marketing or inbound support.
Pick from a list (4)
- Are you currently based in San Francisco or Palo Alto?
- Do you have active CEO or founder-level connections in your location area you could reach out to immediately to introduce a new product or opportunity?
- Have you sold enterprise transformation engagements — not software licenses — with a multi-month sales cycle and a C-suite buyer?
- How would you assess your hands-on familiarity with AI / enterprise technology, in particular technical literacy to direct an AI / data build?