Head of IA
Description
Job summary:
- Manage and develop Aesthetics business by implementing and executing the
global and regional strategies, maximizing and accelerating a sustainable
growth of the IA portfolio, setting clear priorities for investments, projects and
target audiences.
- Manage sales, marketing and training(CET) teams and provide leadership
towards the achievement of maximum profitability growth in line with company
vision and values.
- Define the most appropriate IA product offerings for Taiwan market.
- Work synergistically across business units, departments in order to achieve
Global, Regional and Local company objectives.
- Full accountability for the IA P&L of budget
Key duties and responsibilities:
- Design and implement local strategy for the IA franchise, based on General
Management guidelines and considering Galderma’s overall vision, strategy,
guidelines, goals and objectives
- Establish and monitor goals for the IA franchise local strategy, analysing
deviations and developing corrective action-plans (if required) in order to achieve
the established goals.
- Plan the IA franchise annual budget, including financial and personnel
requirements, in order to have the necessary assets for a smooth business-as
usual, operation and achieve established goals with efficient working-teams
- Design, propose and direct marketing strategy and sales / commercial policy in
accordance with corporate strategy and collaborating with different functions
- Management of product portfolio
- Responsible for budget and P&L for the IA business
- In charge of shaping the market, assessing, promoting and monitoring (patient)
demand with disciplined tracking of KPIs
- In charge of assuring resources, leading and developing a team of marketing
experts, product and sales specialists
- Build good connection with all stakeholders, KTLs, KOLs, Association.
- Define annual plans and budgets per product – assess the progress of plans,
follow up marketing and sales output and implement corrective action if necessary
- Identify target customers, develop a network of relations with healthcare
professionals and identify and maintain strong links with KOLs
- Define promotional policy
- Maintain contact with all clients in the market area to ensure high levels of client
satisfaction.
- Develop a business plan and sales strategy for the market that ensures attainment
of company sales goals and profitability.
- Initiate and coordinate development of action plans to penetrate market
- Drive the team to increase injector productivity through targeted strategies to
increase patient demand at clinic levels
- Proactively recognize change in market and propose respective action plan
Mentor, coach and provide service to sales team (NSM), marketing team (MM)
and CET team (CET Lead) ensure to meet or exceed all activity standards for
prospecting calls.
- Coordinate activities with area marketing, strategic marketing, medical and
regulatory departments and advise senior management on the development of
new products or strategies
- Adhere to all company policies, procedures and business ethics codes and ensures
that they are communicated and implemented within the team.
- Represent the company at congresses and events