Head of Marketing and Business Development

Key responsibilities

Marketing strategy and lead generation

Develop and implement the annual marketing and business development plan, with quarterly priorities, budgets and performance targets.

Identify target markets, client segments and services with growth potential.

Generate qualified B2B leads and establish an effective handover process with the Sales team.

Review lead quality, conversion rates, customer acquisition costs and marketing contribution to revenue.

Business development and partnerships

Develop referral relationships with international law firms, IP firms and professional services partners.

Plan conferences, industry events, roadshows and partnership initiatives.

Coordinate pitches, proposals and presentations with internal stakeholders.

Strengthen relationships that support repeat referrals and long-term business growth.

Brand and communications

Maintain consistent brand positioning and messaging across markets and communication channels.

Lead public relations, media engagement and thought leadership initiatives.

Oversee website content, leadership communications and marketing materials.

Digital marketing and social media

Direct specialists responsible for Google Ads, paid social, search engine optimisation and website conversion optimisation.

Oversee conversion tracking, campaign attribution and reporting.

Develop the organic social media strategy, including LinkedIn and other platforms relevant to target markets.

Guide visibility in AI-powered search through relevant content and generative engine optimisation.

Evaluate regional channels such as Baidu, Yandex, WeChat and RedNote where relevant.

Legal directories and industry recognition

Manage relevant legal and IP directory submissions, including Chambers, The Legal 500, Managing IP, WTR, IP STARS and IAM.

Coordinate case studies, supporting information and client references with the IP team.

Manage professional memberships and identify opportunities for industry participation.

Team leadership and budget management

Recruit, manage and develop digital marketing, social media and supporting content or design resources.

Set clear responsibilities, performance goals and reporting standards.

Manage expenditure within the approved marketing budget and obtain approval before additional spending.

Present monthly performance reports and quarterly market and competitor insights to leadership.

Required experience and skills

At least 10 years of experience in marketing and/or business development, including responsibility for leading a function and managing a team.

Experience in a law firm, intellectual property firm, accounting firm, consultancy or advisory business, or substantial experience marketing specialist B2B services.

Demonstrated success in qualified lead generation and measuring marketing contribution to business growth.

Experience developing referral partnerships and managing business development relationships.

Experience preparing and managing legal or professional directory submissions.

Proven responsibility for marketing budgets and expenditure control.

Ability to guide digital marketing specialists across paid advertising, SEO, social media, website performance and analytics.

Strong communication, stakeholder management, proposal development and presentation skills.

Ability to combine strategic planning with practical delivery in a lean team.

Preferred experience

Intellectual property or legal services sector experience.

Experience supporting GCC or Middle East markets.

Exposure to Arabic-speaking or Chinese markets.

Experience building or developing a marketing team. Note : considering candidates only from IP / law firms

Location: Remote - India

Skills required for this job:

• B2B lead generation
• Budget management
• Business development
• Digital marketing
• Directory operations
• Intellectual property
• Legal services management
• Marketing
• Marketing analytics
• Marketing strategy
• Partnership development
• SEO (Search engine optimization)
• Services marketing
• Social media marketing
• Team leadership