Head of Marketing and Growth

Here is what you will be doing:

• Develop and execute LulaBet's marketing and growth plans in line with commercial priorities.
• Drive customer growth, market penetration and brand awareness through relevant propositions and campaigns.
• Maintain LulaBet's brand positioning, value proposition and brand standards.
• Plan and lead integrated campaigns across digital, sponsorship, activation and above-the-line channels.
• Manage marketing activity across television, radio, outdoor media and other brand-building platforms.
• Identify and manage strategic partnerships, sponsorships and activation opportunities.
• Translate customer, competitor and market insight into practical growth initiatives.
• Ensure consistent and relevant brand communication across customer touchpoints.
• Oversee LulaBet's content and social media direction.
• Develop commercially focused briefs and manage creative, media, PR and specialist agencies.
• Evaluate agency performance and ensure marketing investment delivers measurable value.
• Collaborate across the business to align marketing with product, customer and commercial priorities.
• Coordinate and develop the marketing function, setting clear priorities and accountability.
• Manage marketing budgets and allocate resources against agreed priorities.
• Monitor campaign effectiveness, brand performance and contribution to business growth.
• Provide management with clear reporting, recommendations and visibility of risks.
• Ensure compliance with gaming regulations, advertising standards and internal approvals.
• Promote responsible marketing across customer communications and campaigns.

Essential

• A relevant degree or equivalent demonstrated professional experience.
• At least five years' marketing experience, including responsibility for campaigns, agencies or small teams.
• Experience developing and executing integrated marketing strategies in a customer-focused business.
• Strong commercial acumen and the ability to connect marketing activity to business outcomes.
• Experience building customer-facing brands in a digital or consumer environment.
• Experience managing integrated campaigns across digital and ATL channels, including television, radio and outdoor media.
• Experience managing agencies, external partners, sponsorships and commercial relationships.
• Experience managing marketing budgets and evaluating effectiveness.
• Strong communication, negotiation, analytical and stakeholder-management skills.
• Ability to balance strategic thinking with practical execution.

Advantageous

• Experience within iGaming, fintech or a high-growth e-commerce environment.
• Experience building and scaling a consumer-facing brand.
• Experience leading customer growth initiatives within a digital business.
• Experience with sponsorships and large-scale brand activations.
• Experience in a regulated industry.
• An interest in sport and digital products.

What's on Offer

• Competitive Package: We offer a competitive package aligned with the scope and seniority of the role.
• Direct Impact: Work closely with executive leadership and play a key role in shaping LulaBet's future growth.
• Ownership: Take responsibility for brand, campaigns and commercial growth initiatives.
• Growth Environment: Join an ambitious and fast-growing business operating in one of the most dynamic sectors in online gaming and betting.
• Collaborative Team: Work alongside experienced professionals across Marketing, Technology, Product, Finance, Risk and Operations.
• Hybrid Working Environment: The role operates on a hybrid basis, balancing office collaboration and remote work. The working arrangement is discretionary and may be adjusted according to business requirements, including periods of increased in-office attendance.

If you're ready to build something great and make a meaningful impact in a company that values innovation, accountability and results, apply today and join us in redefining the gaming experience!

This is a hybrid role based in Cape Town.