Head Of Marketing

Job#: 3057077

Job Description:

Head of Marketing

Apex Systems is a global IT services provider, and our staffing practice has an opening for a Head of Marketing who will lead marketing strategy and execution, drive demand generation and pipeline growth, strengthen brand positioning, and support go-to-market initiatives for a growing healthcare technology organization.

Client: Healthcare Technology

Terms: Permanent

Location: Remote, Montreal/ Toronto

Position Overview

We are looking for an experienced, hands-on marketing leader to build and scale the marketing function for a growing healthcare technology SaaS organization.

This individual will own marketing strategy while remaining actively involved in execution. The role will be responsible for demand generation, product marketing, brand positioning, content, digital marketing, customer marketing, and go-to-market strategy.

The successful candidate will work closely with Sales, Customer Success, Product, and executive leadership to generate pipeline, strengthen market positioning, and support continued growth across Canada and the United States.

Key Responsibilities

• Develop and execute marketing strategies and campaigns that generate qualified enterprise and mid-market pipeline.
• Own brand messaging, positioning, and overall go-to-market strategy.
• Lead product launches for new technology, AI capabilities, and major platform releases.
• Partner closely with Sales to improve pipeline quality, win rates, sales enablement, and account-based marketing initiatives.
• Develop and oversee customer-facing content, including website copy, case studies, presentations, webinars, email campaigns, video, and thought leadership.
• Manage and optimize the marketing technology stack, including CRM, marketing automation, analytics, and AI tools.
• Build digital marketing programs across paid, organic, email, social media, events, webinars, and partner channels.
• Develop customer marketing programs focused on adoption, advocacy, referrals, retention, and expansion.
• Lead, mentor, and develop the existing marketing team while identifying additional capabilities needed as the organization grows.
• Establish reporting and dashboards to measure campaign performance, conversion, pipeline contribution, and marketing ROI.
• Represent the organization at conferences, customer events, webinars, and other industry engagements.

Qualifications

• Experience leading B2B SaaS marketing within a growth-stage organization.
• Strong experience across demand generation, product marketing, digital marketing, content strategy, and go-to-market execution.
• Excellent writing and storytelling skills, with the ability to translate complex technology into clear customer value.
• Experience supporting enterprise sales through product marketing, sales enablement, and account-based marketing.
• Hands-on experience with CRM platforms, marketing automation, analytics, and modern AI-enabled marketing tools.
• Strong understanding of marketing metrics, including pipeline generation, conversion, attribution, campaign performance, and ROI.
• Healthcare technology, digital health, healthcare SaaS, or healthcare services experience is strongly preferred.
• Experience building or scaling a marketing function is preferred.
• Collaborative leadership style with experience working across Sales, Product, Customer Success, and executive teams.

Click here to Register for our Talent Network

EEO Employer

Apex is an Equal Employment Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law. Apex will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law. If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation in using our website for a search or application, please contact our Employee Services Department at [email protected] or 844-463-6178.

_Everforth Apex is a world-class IT services company that serves thousands of clients across the globe. When you join Everforth Apex, you become part of a team that values innovation, collaboration, and continuous learning. We offer quality career resources, training, certifications, development opportunities, and a comprehensive benefits package. Our commitment to excellence is reflected in many awards, including ClearlyRateds Best of Staffing® in Talent Satisfaction in the United States and Great Place to Work® in the United Kingdom and Mexico.

__Everforth Apex Benefits Overview: In terms of professional development, Everforth Apex hosts an on-demand training program, provides access to certification prep and a library of technical and leadership courses/books/seminars once you have 6+ months of tenure, and certification discounts and other perks to associations that include CompTIA and IIBA.

_© 2026 Everforth, Inc. All rights reserved.

Everforth Apex Systems is part of the Commercial Segment of Everforth, Inc.

NYSE: EFOR

4400 Cox Road

Suite 200

Glen Allen, Virginia 23060

Everforth Apex is an equal opportunity employer. We do not discriminate or allow discrimination on the basis of race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, political affiliation, union membership, or any other characteristic protected by law. Everforth Apex will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law. If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation in using our website for a search or application, please contact our Benefits Department at [email protected] or 804-523-8228. (Do not submit resumes or solicit consultants to this email address). UnitedHealthcare creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Everforth Apex.