Head of Marketing
Our mission is to Simplify Life. avertra helps highly regulated, customer-centric industries, led by utilities and energy, deliver exceptional customer and employee experiences. We do it through our proprietary MiCustomer Digital Experience Platform (MiPortal, MiAgent, MiComm) and our Digital Experience Services: SAP modernization, Mendix low-code development, and AI and intelligent automation.
This is a builder's seat, not a caretaker's. You own the brand and build the AI-first marketing engine behind our growth.
We are looking for a Head of Marketing to own avertra's brand and market presence end to end, and to turn a genuinely differentiated product and service portfolio into clear positioning, real awareness, and qualified pipeline.
You will unify brand, integrated marketing, demand generation, events, and thought leadership into one engine that supports commercial growth. And you will lead avertra's move to an AI-first marketing function, using AI to raise output, sharpen personalization, and scale brand consistency across teams and regions.
You can take something complex, a platform module, an SAP modernization story, an AI use case, and make it land in one clear sentence anyone understands. That clarity is what turns our capabilities into market trust.
Key Responsibilities
Brand Strategy & Narrative
- Develop, refine, and govern avertra's brand strategy, positioning, and narrative in alignment with the company's mission, vision, and values.
- Define and maintain unified brand guidelines across tone, voice, visual identity, and messaging for all internal and external touchpoints.
- Oversee the brand hub and promote accurate, up-to-date usage across teams and regions.
Product & Portfolio Marketing
- Own the go-to-market narrative for the MiCustomer platform (MiPortal, MiAgent, MiComm) and our Digital Experience Services.
- Translate complex offerings and value propositions into clear, compelling stories tailored to utilities and other regulated, customer-centric industries.
- Produce and govern long-form assets such as brochures, presentations, and whitepapers that support sales and marketing.
Integrated Marketing & Demand Generation
- Partner with the CEO on bi-annual master campaign strategies and quarterly marketing roadmap planning.
- Lead integrated, multi-channel marketing strategies aligned with business priorities that build awareness and qualified pipeline.
- Govern content calendars across digital, social, and campaign initiatives, and oversee the company website with technical teams.
- Define and track KPIs for performance, impact, and ROI across campaigns and channels, benchmarked against agreed targets.
AI-Led Marketing & Innovation
- Lead avertra's shift to an AI-first marketing function, designing a team workflow that uses AI across creation, validation, approvals, and rollout.
- Identify, pilot, and scale AI tools that raise output, personalization, and brand consistency while protecting quality and brand integrity.
- Set clear standards for responsible, on-brand AI use, and coach the team to work fluently alongside AI.
Thought Leadership, Events & Team
- Position avertra as a trusted authority in AI, digital transformation, and human-centered innovation, and empower employees as brand ambassadors.
- Lead the selection, messaging, and execution of industry events and activations, using channels such as the MiCustomer User Group (MUG), surveys, and feedback loops.
- Lead and mentor a growing team of creative and marketing professionals, building templates and toolkits that keep the brand consistent across touchpoints.
Requirements
Core Mindset & Traits
AI-First Marketer
You do not treat AI as a buzzword. You have used it to produce better work faster, and you are excited to build a marketing function where AI is woven into creation, personalization, and insight, with quality and brand integrity protected.
Brand Steward
You hold the line on a consistent brand across every touchpoint and region, and you know that consistency is what builds credibility over time.
Storyteller Who Simplifies Complexity
You translate technical products and enterprise services into narratives that customers, prospects, and employees immediately understand and remember.
Strategic and Hands-On
You set the strategy with leadership, then roll up your sleeves to execute, equally at home in a roadmap session and in the details of a campaign.
Data-Led
You define KPIs, measure impact and ROI, and let performance data guide where the budget and the team's energy go next.
Fair, Bold, and Empathetic Leader
You grow a creative team with clear priorities, strong delegation, and genuine care, and you make the hard calls with candor and respect.
Requirements & Qualifications
Education
Bachelor's degree in Marketing, Communications, Branding, Business, or a related field. Master's degree is a plus.
Experience
- 10+ years in brand strategy, marketing, or communications, including experience leading a team or function.
- Proven track record building or evolving a brand, product narrative, or market positioning.
- Demonstrated success leading integrated, multi-channel campaigns with measurable ROI.
- Hands-on experience adopting AI tools within a marketing function.
Knowledge, Skills & Abilities
- Strong command of brand strategy, positioning, and storytelling, and the ability to translate complex ideas into clear, compelling narratives.
- Ability to balance strategic thinking with hands-on execution in a dynamic environment.
- Strong collaboration and stakeholder management across teams and regions.
- Excellent written and verbal communication.
Preferences
- Experience marketing enterprise SaaS platforms or consulting services.
- Familiarity with utilities, energy, public sector, or digital transformation industries.
- Certification or demonstrated depth in AI for marketing.
- Exposure to go-to-market planning or commercial strategy, and multilingual capabilities.
Work Schedule
Sunday to Thursday (Jordan timezone), with flexibility to support global collaboration.
Benefits
What we promise you
- You'll join a global family of passionate people building a sustainable, scalable ecosystem committed to using logic to create a better experience.
- You will be empowered to drive change, challenge the status quo, and innovate without bureaucracy slowing you down.
- We will invest in you, giving you the opportunity to master your domain and drive excellence at scale.