Head of Marketing

𝗥𝗼𝗹𝗲

• Develop marketing campaigns across multiple channels to acquire new users, while determining what drives efficient, scalable growth
• Drive user engagement and retention by creating, testing, and optimizing different channels, gathering feedback to give to our product and engineering team
• Drive content and manage social media teams to galvanize HAL network
• Build strong customer insights by combining qualitative and qualitative methods
• Successfully execute campaigns
• Lead budget management
• Manage external agency relationships

𝗦𝗸𝗶𝗹𝗹𝘀 & 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲

• 100% Crypto-savy, also from a product and tech point of view
• Proven experience in leading marketing campaigns and teams for major SaaS B2B2C startups - be ready to give examples
• Skilled in multiple digital channels, tools, principles and practices e.g. SEO, Paid search, Display, Google Analytics, A/B testing, and CRM
• Be extremely comfortable with numbers and what they tell us about our customers, product-market fit, and growth
• Experience with data analysis and the best tools for retrieving, manipulating, and visualizing data
• Superior verbal and written communication skills
• A passion for technology, cryptocurrencies and supporting the growth of this industry

𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗾𝘂𝗮𝗹𝗶𝘁𝗶𝗲𝘀

• Inspired by marketing excellence
• Positive attitude
• Team player
• Self motivated
• Adaptable