Head of Marketing

Head of Marketing

Job Grade: Senior Manager / Director

Reporting Line: Chief Growth Officer

Location: Ho Chi Minh City

Type: Onsite

About The Role

As the Head of Marketing at Circle, you are the owner of our core brand narrative, PR strategy, and customer acquisition engine. This is a high-stakes leadership role carrying full accountability for how our product is perceived, talked about, and adopted in the market. You will report directly to the Chief Growth Officer and be the strategic architect behind our customer growth engine. Your mission is to take our vision from market launch to a multi-billion dollar portfolio, ensuring that Circle isn't just another financial tool, but a lifestyle essential for the digital generation. You will focus intensely on driving organic and performance marketing-led growth, while maximizing our social media visibility and net promoter score (NPS). You will balance the "Grit" of a startup founding team with the "Execution" of a seasoned marketing executive, working hand-in-hand with the Head of Business Development, Product, and Risk squads to scale Circle rapidly.

Key Responsibilities

· Performance & Organic Growth Engine: Own both the top and bottom line of Circle’s digital marketing funnel in Vietnam. You will be responsible for driving high-volume user acquisition through performance marketing, SEO, and organic growth loops while aggressively managing customer acquisition costs (CAC).

· Brand, PR & KOL Strategy: Own Circle’s premium consumer brand narrative, employer branding, PR strategy (both local and international), and corporate communication. You will drive high-impact KOL partnerships and maximize our social media visibility to ensure Circle is the trendsetting financial brand for the digital generation.

· Lead the Marketing Squad: Directly manage and mentor a high-performing team of brand, marketing, and PR specialists. You will set the pace, establish "Execute with Urgency" as a team norm, and hold the standard for all content and campaign quality.

· Drive Customer Advocacy (NPS): Continuously track, manage, and drive the Net Promoter Score (NPS). You will work closely with the product and operations teams to translate customer sentiment data into actionable marketing and product experiences.

· Cross-Functional Collaboration: Partner closely with the Head of Business Development (focusing on acquisition through partnerships and physical channels), as well as our Product and Risk teams to optimize onboarding, implement dynamic acquisition funnels, and maximize user lifetime value (LTV).

· Compliance & Risk Governance: Collaborate with the Risk team to ensure our acquisition campaigns and public communications attract high-quality users. You will oversee the commercial impact of credit policies on your marketing funnel and ensure campaign designs minimize fraud exposure.

Requirements

Key Requirements

· At least 8 years of professional experience in performance marketing, growth hacking, PR, and brand management within a high-growth Fintech or B2C business, with at least 3 years in a managerial capacity.

· Proven experience managing multi-disciplinary creative and growth teams (brand, marketing, and PR specialists).

· Track record of building strong social media visibility, execution of viral marketing campaigns, and successful management of localized KOL networks in Vietnam.

· Deep subject matter expertise in the Vietnamese digital media landscape, performance channels, and PR networks.

· Proven experience in a "Zero to One" environment—you must have successfully launched or scaled a digital consumer product from early-stage to mass adoption.

· Strong commercial acumen and analytical rigor; you are comfortable working with complex growth and brand metrics (CAC, LTV, NPS) to make data-backed decisions.

· Exceptional leadership and communication skills, capable of inspiring a young creative team while commanding respect in a boardroom.

· Fully bilingual in Vietnamese and English (Professional level).

· Familiarity with AI tools for productivity (e.g., ChatGPT for strategy drafting, advanced data visualization tools) and a clear vision for how AI can optimize marketing automation.

Benefits

Why Join Us

· The Ultimate Force Multiplier: You are the driver of the business. Your growth strategies directly determine the company's valuation and success.

· Founding Influence: As a senior leader, you help set the culture, the hiring bar, and the operational rhythm of the growth organization.

· Legacy Building: This is your chance to move from traditional corporate management to actually building a brand that changes how millions of your peers experience payments.

Benefits

· A cool startup working environment

· 5 days working week with flexibility on demand

· 20 days annual leave

· Macbooks to deliver work in style

· Tailored learning and development opportunities to help you fast track your career

· Health & wellness benefits

About Circle

Circle is Vietnam’s first credit-led neobank. Founded by distinguished alumni from McKinsey & Company, Visa, HSBC, backed by global silicon valley investors and partnered with VPBank, we are redefining credit and payments for Gen Z and Millennials. We offer a mobile-first, digital-only experience that breaks traditional barriers and is positioned to be at the bleeding edge of innovation in payments in Vietnam and Southeast Asia.