Head of Marketing & Commercialization

The Head of Marketing & Commercialization is the growth driver for Not Your Mother’s accountable for shaping growth strategy, delivering commercial results, and leading the end-to-end marketing function.

This leader owns what we do to win: defining where to play, how to grow, and how to convert strategy into execution across brand, innovation, and go-to-market. Serves as key partner to sales and a core member of the Executive Leadership Team, they ensure the business is consumer-led, performance-driven, and commercially disciplined.

In parallel, this role serves as a strategic partner to the General Manager, bringing forward insights, trade-offs, and forward-looking perspective, but remains anchored in business ownership and results delivery, not system/process ownership.

WHY YOU’LL LOVE IT HERE:

At Not Your Mother’s Haircare, we exist to do hair differently. We create life-tested clean haircare for every strand and season, designed to take on real hair needs, from volume and hydration to frizz control and definition, without overcomplicating your routine.

Our team moves fast, thinks big, and isn’t afraid to challenge the expected. We believe the best ideas come from collaboration, curiosity, and people who bring fresh perspectives to the table. Whether we’re launching innovation, building community, or creating culture-driving moments, we do it with intention, creativity, and a little bit of edge.

As we continue to grow, we’re looking for a Head of Marketing & Commercialization to help shape what’s next for the brand. If you’re passionate about innovation, energized by collaboration, and excited to make an impact, you’ll fit right in. Our culture is rooted in the values that guide everything we do. We lead with LOVE FOR ALL by creating a workplace where individuality is celebrated, and everyone feels empowered to show up as themselves. We encourage our team to MAKE YOUR MARK by taking initiative, owning ideas, and pushing work forward with confidence. And we continue SHAKING THINGS UP by embracing change, staying curious, and never settling for ordinary.

HOW YOU’LL MAKE YOUR MARK:

1. Own Growth Agenda including go-to-marketing & in-market performance (Primary Accountability)

• Set and deliver the Marketing, Innovation, and Portfolio strategy for 1 and 3-year plans.
• Define clear growth choices across brands, categories, channels, and consumers
• Define integrated GTM strategies across omnichannel, and Amazon
• Own business performance outcomes including share, revenue, penetration, and margin.
  • Balance top-line growth with margin expansion.
  • Ensure decisions are grounded in data, analytics, and ROI discipline.
  • Lead in-year performance management, driving pivots based on data and insights.
  • Ensure tight linkage between marketing investment and commercial return
  • Translate strategy into focused, actionable plans with measurable outcomes
  • Partner closely with Sales to deliver assortment, pricing, and retailer-specific growth plans
  • Partner with Finance to deliver pricing, mix, and growth strategies

2. Lead Portfolio & Innovation Strategy

• Define where to play and how to win across the portfolio
• Architect the innovation pipeline and growth platforms aligned to consumer needs and financial goals
• Ensure disciplined portfolio choices, prioritization, and resource allocation
• Continuously evolve the portfolio based on performance, white space, and competitive dynamics

3. Elevate Brand, Creative & Consumer Excellence

• Set the standard for breakthrough creative and culturally relevant storytelling
• Ensure all decisions are rooted in deep consumer and market insights
• Strengthen brand consistency, distinctiveness, and demand creation
• Lead integration across Creative, CMI, Innovation, and Brand Marketing

4. Oversees and leads entire Marketing function including people development

• Act as the marketing anchor across Sales, Finance, Supply Chain, and Henkel stakeholders
• Drive alignment on priorities, trade-offs, and execution plans
• Ensure marketing strategy is translated effectively into enterprise action and commercial results
• Build Marketing capability and develop individuals

5. Executive Leadership & GM Partnership

• Represent Marketing at the Executive Leadership Team level
• Lead Cross-Functional Commercial Alignment
• Provide the GM with forward-looking perspective on risks, opportunities, and key decisions
• Support executive readiness for ELT and Henkel ExCom engagements
• Operate as a thought partner, not a program manager, focused on decisions and outcomes