Head of Marketing
You will own marketing end to end by building demand generation and acquisition strategies, leading product marketing and launches, optimizing CRM and analytics operations, managing growth channels, tracking funnel KPIs, and hiring and mentoring a small team across content, growth, and design.
Responsibilities
- Build, test, and scale demand generation and user acquisition strategies
- Lead product marketing for the Investor App and Captable platform
- Own CRM, analytics, campaign tracking, and marketing stack optimization
- Manage email, SEO, community, social, paid, and partnership channels
- Design and run launch playbooks
- Align storytelling with performance marketing
- Hire, mentor, and manage a small team
- Track KPIs and own the marketing funnel
Requirements
- 4+ years in marketing leadership roles at fintech, SaaS, or web3 companies
- Record of executing data-driven campaigns that drive growth and adoption
- Understanding of founder and investor acquisition funnels
- Experience with HubSpot, Webflow, GA4, and campaign dashboards
- Project management skills
- Analytical skills
- Communication skills
- Native-level English
- Ability to write high-converting copy
- Based on the US East Coast
- Authorization to work in the US
- US Citizen or Permanent Resident
Benefits
- Equity
- Health benefits