Head of Marketing

We are seeking a Head of Marketing to take our early-stage acquisition engine — live ad accounts, a working affiliate program, and an in-house creative team — and scale it to seven-figure monthly media spend within the first year, while maintaining target unit economics. You will own the full marketing function across 14+ traffic channels: paid acquisition, affiliates, creative, conversion, and lifecycle, with direct and indirect responsibility for every metric from first click to LTV — through hands-on execution and the team you will grow. This role reports to the CEO and is based in Tel Aviv (hybrid).

About FrontStory

FrontStory is a performance-driven digital group. We are launching a new consumer web product — freemium, monetized through recurring subscriptions and in-app purchases — that is funded, live in-market, and entering its paid-growth phase.

Responsibilities:

Paid Acquisition

- Establish Meta and Google as primary acquisition channels, using funnels and account structures built for a policy-restricted category.

- Plan and execute direct media buys across adult (TrafficJunky, ExoClick), native (MGID, Taboola, Outbrain), and push networks, with secondary channels including Snap, Twitter/X, Reddit, Discord, and emerging sources.

- Manage all channels centrally in Voluum: attribution, traffic routing, ROI analysis, and fraud detection across 14+ concurrent sources.

Affiliate Program

- Grow the existing affiliate program: recruit, onboard, and scale partnerships across networks and direct deals.

- Ensure affiliate traffic quality and compliance: enforce program terms, review sources and creatives, and monitor fraud and chargeback rates by source.

Funnel, Creative & Conversion

- Own landing-page and registration-funnel conversion rates through continuous testing.

- Lead the in-house creative team and build an AI-assisted production pipeline (copy, image, video).

Retention & Monetization

- Drive the marketing side of LTV — email/CRM lifecycle, win-back, and upsell programs — improving ARPU and retention in partnership with product.

Community & Brand

- Own outcomes for social presence (X, Discord), referral programs, and influencer partnerships — directly or through dedicated hires.

Team & Reporting

- Hire and lead the marketing organization as spend scales: media buyers, affiliate managers, and creative production.

- Build and maintain a live performance dashboard (source → spend → conversion → retention → ROI) and ensure accurate pixeling, tagging, and analytics integration (Voluum, PostHog, and supporting tools).

- Define quarterly OKRs with the CEO, report progress on a regular cadence, and consistently aim to exceed them.

- Instill the same reporting discipline in your team: clear, data-backed weekly reporting from every direct report.

Requirements

- 6+ years in performance marketing, including senior or leadership experience with full budget ownership.

- Proven track record scaling paid acquisition in a restricted vertical (adult, dating, iGaming, or similar) — required.

- Hands-on Meta and Google buying experience in policy-sensitive categories, with deep knowledge of platform policies and compliant account management.

- Experience running multi-channel operations (10+ concurrent traffic sources) through Voluum or a comparable tracker — Voluum fluency strongly preferred.

- Experience managing and growing an affiliate program, including partner vetting and traffic-quality control.

- Strong analytical depth: cohort analysis, LTV:CAC, payback periods, retention curves.

- Experience hiring, managing, and developing a performance-marketing team.

- Independent, fast-moving operator: makes decisions quickly with incomplete information, executes without hand-holding, and communicates progress clearly and proactively.

Nice to Have

- Direct buying experience on adult ad networks (TrafficJunky, ExoClick).

- AI-assisted creative workflows at production scale.

- CRM/lifecycle tooling and email-deliverability expertise.

- Community-led growth experience (X, Discord, influencer programs).

What We Offer

- A funded, live product at the start of its scaling curve — an engine already running, yours to scale.

- Tel Aviv office, hybrid work model.