Key Responsibilities

Growth Strategy and User Acquisition

• Develop and execute the overall growth strategy for OtterTrade and Quandora.
• Own key growth metrics, including registrations, active users, retention, referrals, acquisition cost,and user engagement.
• Identify and scale effective acquisition channels across social media, communities, partnerships,influencers, events, paid advertising, and referral programmes.
• Design experiments to improve each stage of the user funnel, from initial awareness to registration,activation, retention, and referral.
• Build repeatable and scalable growth systems rather than relying on one-off campaigns.
• Analyse user behaviour and campaign data to determine which channels, messages, and usersegments generate the highest-quality users.

Brand and Positioning

• Define and strengthen the positioning of Varsity Tech, OtterTrade, and Quandora.
• Translate complex concepts involving quantitative trading, AI agents, backtesting, and financialmarkets into clear and compelling messaging.
• Ensure consistent brand identity and communication across websites, social platforms, productinterfaces, presentations, events, and partnerships.
• Develop differentiated narratives for retail traders, quantitative researchers, developers, investors,partners, and institutional audiences.

Content and Social Media

• Build and manage a content strategy across platforms such as LinkedIn, X, YouTube, TikTok, Discord,Telegram, and relevant trading communities.
• Create content around trading competitions, user achievements, product releases, market insights,educational material, strategy development, and AI trading agents.
• Manage internal and external content creators, designers, editors, and agencies.
• Establish a high-frequency content production process with clear quality standards and measurableobjectives.
• Use content to generate product adoption and community participation, not merely impressions andfollower growth.

Community and Referral Growth

• Grow and engage Varsity Tech’s trading and quantitative research communities.
• Work with community managers to design competitions, challenges, rewards, campaigns, andeducational activities.
• Develop referral and ambassador programmes that encourage active users to bring new users ontothe platform.
• Identify highly engaged traders, creators, researchers, and community leaders who can becomeadvocates for the company.
• Build feedback loops between the community and the product team.

Product-Led Growth

• Work closely with product and engineering teams to improve onboarding, activation, engagement,and retention.
• Identify friction points within the user journey and recommend product changes based on data anduser feedback.
• Design product-led growth mechanisms, including invitations, rankings, shareable results, tradingreports, competitions, rewards, and collaborative features.
• Support the launch of new products, markets, competitions, and platform features.

Partnerships and Go-to-Market

• Collaborate with the business development team on partnerships with brokers, exchanges, fintechcompanies, universities, trading communities, educators, influencers, and technology providers.
• Develop joint campaigns and co-marketing initiatives with strategic partners.
• Support company participation in fintech, AI, trading, and startup events.
• Prepare marketing materials for commercial partnerships, investor discussions, product launches,and media opportunities.

Team Building and Management

• Recruit and manage a high-performing marketing and growth team as the company scales.
• Establish clear targets, reporting systems, operating processes, and accountability across the team.
• Manage marketing budgets and allocate resources based on measurable performance.
• Build relationships with agencies, freelancers, creators, influencers, and other external partners.

Requirements

• At least 5 years of experience in growth, digital marketing, product marketing, or user acquisition.
• Demonstrated experience growing a technology, fintech, trading, gaming, crypto, or consumerinternet product.
• Strong understanding of acquisition funnels, retention, referral systems, conversion optimisation,and growth experimentation.
• Ability to use data to make decisions and distinguish meaningful business results from vanitymetrics.
• Strong written and verbal communication skills.
• Experience managing social media, content, community, partnerships, and product launches.
• Comfortable operating in an early-stage startup with limited structure and rapidly changingpriorities.
• Able to move between strategy and hands-on execution.
• Strong commercial judgement and a clear sense of what will attract, activate, and retain users.
• Genuine interest in financial markets, trading, artificial intelligence, or quantitative research.