Head of Marketing, International Payments
Do you want to take the first step in making Filipinos’ lives better everyday? Here in GCash we want to stay at the forefront of the FinTech industry by creating innovative, meaningful, and convenient financial solutions for the nation! G ka ba? Join the G Nation today!
You will be responsible for the following:
- Leads marketing strategy and execution for International Payments, Freelancer (cross-border earnings), and Connected Travel, driving user acquisition, activation, engagement, and usage across global payment and travel journeys.
- Owns demand generation and growth by translating product capabilities into clear customer value propositions, building strong awareness of international features, and ensuring sustained usage across key customer segments (travelers, freelancers, inbound users).
- Acts as a key partner to Product, Partnerships, and Commercial teams to ensure go-to-market excellence and measurable business impact.
- Define and drive the marketing strategy and go-to-market plans across:
- International Payments (Scan, Card, Tap, overseas usage)
- Freelancer & Cross-Border Pay
- Connected Travel (GTravel, tourist payments)
- Own user growth funnel end-to-end, including:
Awareness → Acquisition → Activation → Usage → Retention
- Translate product features into clear, compelling customer propositions and messaging
- Lead campaign planning and execution across digital, in-app, and partner channels
- Drive awareness and education of international capabilities (e.g., where GCash works abroad, how to use it)
- Partner with Product and Partnerships to design growth levers and use cases (e.g., travel bundles, freelancer onboarding flows)
- Develop and execute segmented marketing strategies for:
Travelers
Freelancers
Overseas spenders
Inbound tourists
- Optimize conversion funnels and user journeys in collaboration with Product
- Track and analyze campaign and growth performance, continuously iterating for improvement
- Manage marketing budgets and resource allocation across initiatives
- Represent marketing in leadership discussions, ensuring alignment with business goals
What We Offer
Opportunity for career growth and development in the #1 FinTech company in the country Working with a dynamic and highly collaborative team who want to change the game A company that values their people with highly competitive and flexible compensation and benefits package