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Head of Marketing

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About the role:

The Head of Marketing position will develop and execute marketing strategies to increase product awareness and adoption

What you'll do:-

  • Foundationally build the marketing function and lead a team of marketing professionals who will enhance Beans.ai products and solutions.

  • Create and execute strategic marketing plans that will help us achieve both our short and long-term goals to accelerate overall business growth ultimately

  • Own and execute Beans.ai product and branding initiatives to grow further awareness and understanding of our product to prospects and current customers, including go-to-market strategy for new features and product announcements

  • Lead strategy and optimization of conversion funnels and performance across all marketing channels.

  • Oversee the development of all content, including developing compelling and differentiated positioning & messaging that effectively translates what we’ve built, why, and for whom.

  • Partner with internal stakeholders to define, build, and maintain a monthly and annual dashboard of key metrics (MQLs, Pipeline, Revenue) by channel and continually measure, analyze, and report on performance.

  • Manage agency relationships/contractors to augment the capacity of the in-house team.

  • Bachelor's degree in marketing, communications, business administration or related field MBA preferred

  • 7+ years of direct management experience with demonstrated success leading and motivating teams as well as managing cross-functional teams

  • Proven 5+ years of experience as Head of Marketing, Marketing Manager, Director of Marketing, or a similar role.

  • Proven dynamic leadership and project management skills

  • Strategic, innovative and creative personality with a strong business acumen

  • A passion for working in and managing a fast-paced, collaborative environment

  • Adept multi-tasker with the ability to quickly prioritize and effectively delegate tasks

All your information will be kept confidential according to EEO guidelines.

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