Head of Marketing & Performance Growth

Strategic Leadership:
- Lead the overall marketing and performance growth strategy.
- Develop a strong understanding of each paid marketing channel, including its key metrics, performance drivers, opportunities, limitations, and scaling potential.
- Manage and oversee media buyers and channel owners across all paid marketing channels.
- Set clear performance targets and KPIs for each channel and hold channel owners accountable for achieving and improving results.
- Regularly review channel performance, budgets, ROAS, CAC, conversion rates, traffic, and other relevant performance metrics.

Performance Optimization:
- Challenge media buyers and channel owners to identify additional growth opportunities and continuously improve channel performance.
- Work with channel owners to develop and test new campaigns, audiences, creatives, offers, and strategies to increase growth.
- Identify underperforming channels and work with the responsible team members to diagnose issues and implement corrective actions.
- Identify opportunities to increase budgets and scale channels when performance supports additional investment.
- Monitor channel-level trends and performance to ensure the marketing team responds quickly to changes and opportunities.
- Drive continuous testing and optimization across paid advertising channels.

Marketing Initiatives:
- Lead SEO and GEO initiatives and monitor their contribution to customer acquisition and growth.
- Develop and manage affiliate marketing strategies and partnerships.
- Oversee social media activities and external marketing agencies.

Data Analysis and Collaboration:
- Analyze customer, product, and marketing performance data to identify opportunities for growth.
- Work closely with leadership and the product team to make recommendations based on customer, product, and campaign performance.
- Identify new customer acquisition channels and opportunities for business growth.
- Manage external marketing agencies and ensure they meet agreed performance objectives.

Operations and Reporting:
- Build clear marketing reporting, dashboards, processes, and accountability systems.
- Provide regular updates to leadership on channel performance, growth opportunities, challenges, and recommendations.
- Build and develop a high-performing marketing team and create a culture focused on measurable results and continuous improvement.
- Ensure marketing budgets and resources are allocated effectively based on performance and growth potential.
- Continuously improve customer acquisition, conversion, marketing efficiency, and overall business growth.

Location: Remote - Mexico, Argentina, Brazil, Colombia, Ecuador, Venezuela, Chile, Peru, Paraguay, Bolivia, Costa Rica, Panama

Skills required for this job:

• Growth marketing
• Marketing
• Marketing leadership
• Performance marketing