Head of Marketing
ROAM Africa (Ringier One Africa Media) Head of Marketing
Job Description: Head of Marketing
About TATC:
About TATC:
We are a group of pan-African businesses working together to solve the talent gap in Africa with
unique, home-grown solutions.
Our vision is to be Africa's solution to bridging the talent gap.
Our brands include BrighterMonday Kenya, BrighterMonday Uganda, Jobberman Nigeria, and
Jobberman Ghana.
About BrighterMonday Kenya:
We are Kenya’s leading tech-enabled career development and recruitment platform, connecting
qualified job seekers with verified employers.
Our vision is to be the leading source of talent in our markets by providing a platform that
simplifies job search and talent acquisition.
We offer online career development support, training services, and personalized HR solutions for
job seekers and employers.
Position Summary:
As the Head of Marketing, your role is pivotal in shaping and executing the company's overall
marketing strategy. You will collaborate with various stakeholders to establish and implement
effective marketing strategies, drive process improvements, and provide leadership to the
marketing team.
As the Head of Marketing, you will be at the forefront of our company's growth, strategically
positioning our products or services in the market, building brand awareness and equity, and
ultimately driving customer acquisition and retention.
Key Responsibilities:
●Create and implement comprehensive marketing strategies aligned with company
objectives to drive growth and brand positioning.
● Lead, mentor, and manage the marketing team, fostering a culture of innovation,
collaboration, and accountability.
● Oversee brand development to enhance visibility, equity, and reputation across all
customer touchpoints.
●Conduct market research and analyze industry trends to inform strategy and identify
growth opportunities.
● Plan, implement, and evaluate integrated marketing campaigns across digital, social, and
traditional channels.
● Develop and oversee the marketing budget, ensuring optimal allocation of resources to
maximize ROI.
●Work closely with sales, product, and executive teams to align marketing initiatives with
organizational goals.
● Develop strategies to drive customer acquisition, retention, and loyalty, leveraging
data-driven insights.
● Set KPIs and monitor the effectiveness of marketing activities, ensuring continuous
improvement.
● Stay abreast of industry trends and emerging technologies, incorporating innovative
approaches into the marketing strategy.
Requirements
Qualifications and Skills:
● Bachelor’s degree in Marketing, Business Administration, or a related field; a Master’s
degree is a plus.
● Proven experience developing and implementing successful marketing strategies,
preferably in career development, recruitment, or tech industries.
● Strong team management and leadership abilities with experience building and mentoring
high-performing marketing teams.
● Ability to align marketing strategies with business objectives and drive long-term growth.
● Proficiency in data-driven decision-making, with the ability to interpret market trends and
campaign performance metrics.
● Strong knowledge of digital marketing tools, platforms, and best practices, including SEO,
SEM, content marketing, and social media.
● Experience in building and managing brand equity, particularly in competitive markets.
● Proven ability to manage budgets effectively and achieve high ROI on marketing
investments.
● Excellent interpersonal and communication skills for collaboration with internal teams,
clients, and external partners.
● In-depth understanding of the East African market, customer behavior, and competitive
landscape.