Head of Marketing

# Head of Marketing — Growth, CRM & Merchandising ## Company Overview The company is a German fashion e-commerce retailer relaunching its operations after a temporary shutdown. It retains a strong first-party data advantage, including five years of purchase history across approximately 860K customer records and a significant social media following. ## Job Summary The Head of Marketing will be responsible for leading the growth and merchandising strategy for a relaunch of the German fashion e-commerce platform. This role requires a hands-on approach in directing CRM initiatives, enhancing customer experiences, and leveraging data for marketing strategies while focusing on organic growth before scaling paid media efforts. ## Responsibilities - **CRM & Reactivation**: Direct an external CRM agency, manage the relationship, and lead the initiative to bring CRM competency in-house post-relaunch phase. - **Paid Media**: Develop business cases for Meta/Google audiences, ensure legal compliance for data uploads, manage budgets, and enforce strict return on ad spend (ROAS) criteria. - **Website & Customer Experience**: Enhance the website user experience by utilizing technology for personalization, improving on-site search, and reducing conversion friction. - **Product Performance & Merchandising**: Monitor sales and performance metrics, recommend product listing decisions, and collaborate on assortment planning and bundling strategies. - **Content & Creative Production**: Oversee the production of fit-focused product content and quality control to meet brand priorities. - **Analytics & Reporting**: Manage performance dashboard reporting including revenue, margin, return rates, and paid customer acquisition costs. ## Qualifications - **Experience**: 4–7 years of hands-on experience in growth, CRM, or e-commerce marketing, preferably in fashion or direct-to-consumer (D2C) sectors. - **Skills**: Proficient in using CRM platforms (like Inxmail or Klaviyo) and lifecycle segmentation. - **Agency Management**: Comfortable managing external agencies and freelancers. - **Marketing Knowledge**: Understanding of Meta/Google Ads fundamentals, with experience in custom audiences and ROAS. - **Language Skills**: Excellent written and spoken English; German language skills are a plus. - **Personality Traits**: High energy, proactive attitude, and comfort with making decisions with incomplete information. ## Preferred Skills - Experience in returns/fit analytics and merchandising decisions. - Familiarity with the Shopify platform and on-site personalization techniques. - Background in European fashion e-commerce or apparel brands. ## Experience 4–7 years of experience in growth marketing, CRM, or e-commerce, ideally within the fashion or direct-to-consumer industry. ## Environment This full-time position is based in Delhi NCR, India, offering a mid-senior level role with high autonomy as an individual contributor. ## Salary Compensation will be at market rate for a mid-senior growth marketing position in Delhi NCR, along with a bonus structure linked to gross margin, net of returns. ## Growth Opportunities Potential for advancement as the company scales its marketing team and operational capabilities in response to the relaunch success. ## Benefits - Competitive salary and bonus structure. - Opportunity to bring in-house previously outsourced functions, enhancing professional growth and responsibility.