Head of Marketing

Within TBCASoft's blockchain startup, the Head of Marketing provides overall direction and thought leadership to the marketing and digital organization, working cross-functionally to define and implement marketing objectives, strategies, and plans.

Responsibilities

• Set the overall marketing strategy
• Define brand positioning and go-to-market strategies
• Direct action plans for advertising, digital programs, trade shows, and sales meeting materials
• Develop marketing materials with other departments
• Monitor market trends
• Research consumer markets
• Analyze competitors’ activities
• Identify opportunities and key issues
• Develop growth strategies
• Own the overall marketing budget

Requirements

• Bachelor’s degree
• 7–10 years of marketing experience
• Drive for results and leadership skills
• Excellent understanding of the full marketing mix
• Creativity and out-of-the-box thinking
• Ability to develop brand and marketing strategies and communicate recommendations to executive management
• Advanced communication and interpersonal skills
• Comfort working with numbers, metrics, and spreadsheets
• Passion for learning and promoting blockchain technology
• Willingness to travel internationally occasionally
• Hands-on experience in a startup environment

Benefits

• Opportunity to lead the positioning and promotion of blockchain technologies
• Opportunity to work with large-scale partners and global telecommunication operators
• Rapidly growing startup with opportunities for personal growth