Head of Marketing

You provide direction and thought leadership for marketing activities. You set marketing strategy, direct brand communications, develop marketing materials, research markets and competitors, identify growth opportunities, and manage the overall marketing budget.

Responsibilities

• Set the overall marketing strategy
• Define brand positioning and go-to-market strategies
• Direct action plans for advertising, digital programs, trade shows, and sales meeting materials
• Develop marketing materials with other departments
• Monitor market trends
• Research consumer markets
• Analyze competitors’ activities
• Identify opportunities and key issues
• Develop growth strategies
• Own the overall marketing budget

Requirements

• Bachelor’s degree
• 7–10 years of marketing experience
• Understanding of the full marketing mix
• Ability to develop brand and marketing strategies
• Ability to communicate recommendations to executive management
• Communication and interpersonal skills
• Ability to work with numbers, metrics, and spreadsheets
• Passion for learning and promoting blockchain technology
• Willingness to travel internationally occasionally