Head of Marketing

Head of Marketing

The role

• Location: Remote
• Reports to: Founder
• Type: Full time

Our client is a British founded marketing agency that partners with content creators to grow their audiences and their income. They are looking for a Head of Marketing to work one to one with our creators, build their content plans, and scale their social channels into a reliable source of traffic for their back end offers.

This is a hands-on leadership role. You will own the strategy, but you will also be close to the content, the numbers and the creators themselves.

Key responsibilities

Creator strategy and content planning

• Work one to one with each creator to understand their audience, voice and goals
• Build and own monthly content plans across TikTok, Instagram, YouTube, X and other relevant platforms
• Turn trends, hooks and formats into clear briefs creators can film quickly
• Hold regular check-ins with creators to review performance and keep plans on track

Growth and traffic

• Scale each creator's social channels with a clear focus on driving traffic to their back end offers
• Design and test funnels from content to link in bio, landing pages and conversion points
• Run structured content experiments and double down on what converts
• Spot new platforms and formats early and decide where to invest effort

Performance and reporting

• Set KPIs for each creator covering reach, engagement, click through and back end conversion
• Track results weekly and report clearly to the founder and to creators
• Use data to refine plans, not just to describe them

Team and process

• Lead and develop editors, content assistants and freelancers as the team grows
• Build repeatable playbooks so the agency can onboard and scale new creators efficiently
• Help shape the agency's own brand and marketing as it grows

About you

Essential

• Proven experience growing social accounts for creators, influencers or personal brands, with results you can show
• Strong understanding of short form content, hooks, retention and platform algorithms
• Experience turning social traffic into revenue through funnels and back end offers
• Confident working directly with creators, giving honest feedback and keeping them motivated
• Data led, comfortable with analytics tools and setting clear KPIs
• Organised and self driven, able to manage several creators at once in a remote setting
• Excellent written and spoken English

Nice to have

• Agency or talent management background
• Experience with paid social alongside organic growth
• Basic editing skills or a strong eye for creative
• Experience building and leading a small content team